Back Issues

Contents Include:

• Winning New Products for 2012
• Update Your Business Plan
• Making a Great Media Trip
• Train Your Staff
• A Profile of The Stonefly in Butte, Montana
• Pro Guide Direct
• Trends We Saw in 2011
• and more…
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Contents Include:

• Golf and Fly Fishing
• IFTD Exhibitors and Floor Plan (Pg. 26)
• Making a Great Media Trip
• Loss Leaders
• Schools Revisited
• Discover Ireland
• DVD Profits
• and more…
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Contents Include:

• Proprietary Products Heating Up Market
• Burke on Hair and Hackle
• Is Groupon for You?
• Icon Closes its Doors
• Undercover Fly Shop Guy
• Costco and the Trust Factor
• Travel, Tips, and More
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Contents Include:

• 20 Reasons to Believe
• The Bundle Business (Lines and Reels)
• Santella on Books
• Q&A with AFFTA’s Jim Klug
• More on Pro Plans
• Ditch the Bobber
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Contents Include:

• Q&A with the American Sportfishing Association
• Hot “Non-Fly” Buys
• Kodiak Island
• The Euro Perspective
• What’s the Deal with Pro Deals
• Killer Montana Guide Book
• Bie’s Backcast
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Contents Include:

• New Rod Technology
• All About Margins
• Legend Frank Moore
• Reel People
• More from Guides
• Q&A with Andrew Bennett
• Growing the Sport
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Contents Include:

• 25 Hot Products
• Selling Softgoods
• The Right Shop
• Fly Fishing in Schools
• Start a Travel Program
• Little Red Book of Fly Fishing
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Contents Include:

• Trade Show Skinny
• The Changing Media Landscape
• Using Social Media for Sales Effect
• “Dear Mr. Print Editor
• Bahamas Travel
• A Tribute to the Great Charlie Meyers
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Contents Include:

• The Value of Vision
• Slump Busting, Part II
• Fly Fishing’s Cousin
• Retailer Profile
• The New Value Paradigm
• Virginia Festival
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Contents Include:

• 2009 Fly Fishing Retailer Show Guide
• The Rest of Denver
• Guides as Ambassadors
• Oh Canada!
• Leeson’s Latest
• TU Wades In
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Contents Include:

• Shops Rule Consumer Opinions
• Hot Retailers in a Cold Market
• Beyond Fly Shop 101
• Mentors Matter
• Hardy Aims High
• Good Books
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Contents Include:

• Replace Yourself
• Am I Too Old to Teach Fly Casting?
• My Favorite Professors
• Wagner’s To 10 Teaching Tips
• They Said It
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Contents Include:

• Fish Free or Die
• Private Vs. Public
• Fishparks… Why Not?
• Why Media Matters More Now than Ever
• They Said It
• Now is The Perfect Time to Take Action
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Contents Include:

• The Rest of Denver, Redux
• Tying into Sales
• A good Company, Hatch Reels
• Art in the Fly Shop, Part II
• Six for the Salt
• The Dream Shop
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Contents Include:

• Monte Burke’s Letort Reflection
• Art in Your Shop
• How Retailers Earn Green by Being Green
• Pine Beetles
• Good News-Bad News on Whirling Disease
• Who’s Walkin’ the Eco Walk
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Contents Include:

• Bowhunting vs. Flyfishing
• The Case for Imports
• Filson Wades In
• The Best of Both Worlds
• America’s Fish
• Great Lakes
• Back to School Profits
• True to the Red, White & Blue
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Contents Include:

• The Video Boom
• The TV Bust
• All About the Internet
• Grassroots Marketing
• Work with the Press
• Blogging
• Good Websites
• The Skinny on MSRP
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Contents Include:

• The Monster Next Door
• AFFTA Goes Large
• The Catskill Artist
• Fish N’ Chips
• Teaching Your Way to Success
• Competitive Spike
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