From Fulling Mill:
Fulling Mill, Europe’s premier manufacturer of fishing flies, has been appointed the exclusive distributor for the award winning Tacky Fly Box for the whole of Europe. The Tacky Fly Box was the brain child of Tim Jenkins and Ki Aston, two American fishing entrepreneurs who had long been frustrated in their search for the “perfect” fly box. Not being able to find what they were looking for, Jenkins and Aston decided to design the “perfect” fly box themselves.
Two years in the making, the Tacky Fly Box was launched in the USA in early 2014 to great acclaim, and has already picked up numerous awards Continue reading
By Kirk Deeter
Last weekend, I hopped a flight from Denver to Newark, New Jersey, rented a car and drove to central Jersey, and bought a three-day pass to the Fly Fishing Show. It was one of the best “market research” trips I have been on.
Granted, I’ve made a number of trips to the Somerset show. In fact, long before I was involved in fly fishing from the business side, I lived in Doylestown, Pennsylvania, and made a point to visit Somerset every winter. I’ve covered it a few more times since, but this was the most lively, and most vibrant I’ve seen this, despite a snowstorm on Saturday, and the storm of the decade brewing for Monday.
Kudos belong to Chuck Furimsky, who had the vision and kept with it, even when AFFTA decided several years ago that Continue reading
By Steve Schweitzer
Following up on my previous AT article on Mobile Shopping here are three things to consider…
In-store WiFi boosts customer loyalty 28%
Lesson learned: provide free Wi-Fi! Continue reading
As I’ve grown as angler, I started noticing parallels between what I do for a living and chasing fish. There are a ton of similarities if you look hard enough. One thing we’ve been doing a lot of this year is launching marketing campaigns. Believe it or not they are very similar to fishing a stretch of water for the very first time. In part 1 of this series we looked at understanding what you’re fishing for (your audience) and reading the water (attracting the right audience).
This time we will look at getting skunked, ie. having realistic expectations.
Maybe I’m a terrible angler, but whenever I fish a new piece of water I often get skunked. I just don’t know Continue reading
A Loaded Question: Your First Fish on Fly
Sometimes, a very simple question can help us understand many things about fly fishing. Please help us with this one…