The Sustainable Angler is giving back 1% of all sales, not profits, to environmental causes.


A person standing on a paddleboard in a marshy water area, facing away, with logos indicating membership in "1% for the planet" and "sustainable angler.From The Sustainable Angler:

The Sustainable Angler joined 1% for the Planet, committing to donate 1% of annual sales to support environmental organizations focused on the environment.

Rick Crawford, creator and host of The Sustainable Angler podcast, had this to say: “My sustainability consultancy, Emerger Strategies, has been a 1% for the Planet member since 2016, and since The Sustainable Angler is now selling merchandise and sponsorships, I thought The Sustainable Angler should giving back too. My reason for wanting to give back is because pollution, climate change, and habitat degradation pose serious risks to our fisheries. That’s why we are committed to making a real impact by funding diverse environmental nonprofits addressing these issues, such as: Charleston Waterkeeper, The Sustainability Institute, Bonefish & Tarpon Trust, and Protect Our Winters to name a few.

‘Currently, only 3% of total philanthropy goes to the environment and, only 5% of that comes from businesses. The planet needs bigger support than this, and our growing network of business members are doing vital work to increase giving and support on-the-ground action. We’re excited to welcome The Sustainable Angler to our global movement,’ says Kate Williams, CEO of 1% for the Planet.

By contributing 1% of their annual sales, thousands of 1% for the Planet members have raised millions in funding to support environmental partners around the globe.

Partners are vetted and approved based on referrals, track record, and environmental focus. With over 5,000 environmental partners in the 1% for the Planet network, every member can find and support the causes that matter most to them.

About The Sustainable Angler:

The Sustainable Angler is a podcast about fishing, conservation, and sustainability. Rick interviews fishing guides, artists, writers, conservationists, and business pioneers who share inspiring stories, educate listeners on important topics that impact our fisheries, and provide actionable steps you can take to protect what you love! Visit for more information, or contact [email protected] to request a Media Kit.

About 1% for the Planet

1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. We act as an accountability partner for businesses supporting environmental partners through annual membership. We make environmental giving easy and effective through partnership advising, impact storytelling, and third-party certification.

Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our members have given millions to environmental partners. Today, 1% for the Planet’s global network consists of thousands of businesses and environmental partners working toward a better future.

Look for our logo to purchase for the planet, learn more, and join at

For more information, contact our Brand & Marketing Team:

Brand & Marketing Team, 1% for the Planet

[email protected]

Office: 802-861-0460



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