Stone Creek, Ltd. Announces Launch of Dealer Website

Screen Shot 2015-04-01 at 6.37.29 AMFrom Stone Creek:

Stone Creek is pleased to announce that their new website for dealers is now up and running.

The site, is dedicated to supporting fly shops with updated product information and pricing. Dealers can also place orders through the site if they wish.

The decision to launch the site was made because so much of the industry has Continue reading

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Chaco Partners with Conservationists, Outfitters, and Brands to Celebrate Rivers in April

Screen Shot 2015-04-01 at 6.26.00 AMFrom Chaco:

Born on the water, adventure footwear brand Chaco partners with a variety of conservation organizations, outfitters, and brands to celebrate rivers in April. Chaco, the official footwear sponsor of O.A.R.S. outdoor adventure guides, is collaborating with American Rivers on an exciting film project documenting conservation efforts in the Grand Canyon. In addition, Chaco has partnered with fishpond to build custom webbing sandals for fly fishing, with a portion of the proceeds from every sale benefiting the Western Rivers Conservancy.

“Rivers are core to Chaco’s identity, so relationships with organizations that love, promote, and protect rivers, and expand people’s experiences on them, are true to our roots,” says Josh Weichhand, Chaco marketing associate. “With great footwear and incredible partnerships across many aspects of river culture, Chaconians are well prepared to celebrate April as river month with us.”

American Rivers protects and restores wild rivers to leave a legacy of healthy waterways for future generations, so an alliance with Chaco is only natural. To enhance this partnership, Chaco created a Continue reading

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Fishing’s fastest-growing segment drives electric

Screen Shot 2015-04-01 at 6.21.47 AM

From Torqeedo:

Kayaking has undergone a major change in the last few years. No longer is it just paddling around on the lake by grandpa’s log cabin or shooting down rapids like a lunatic. Kayak fishing posted a one-year growth rate of 28%, with 1.8 million fishermen accounting for over 39 million outings in 2014. That makes it the second-fastest-growing outdoor sport, just one percentage point behind stand-up paddleboarding. Many of these outdoor enthusiasts are using electric propulsion, such as the Torqeedo Ultralight 403 outboard motor, to enhance the experience and their chances of making a big catch.

Today, kayak anglers are chasing everything from largemouth bass to blue marlin on fly, light and heavy tackle. They’re even getting in on the tournament scene, with a number of big-time events offering some serious cash and prizes.

Chad Hoover is a former kayak fishing guide who Continue reading

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Hunter, Shooter and Angler Annual Market Trends Reports Now Available

From Southwick Associates:

Southwick Associates’ annual trend reports on the purchasing and activity habits of sportsmen have become essential resources for business leaders looking to guide their companies toward bigger profits in the outdoor industry. The latest reports, “2014 Hunting and Shooting Participation and Market Trends” and the “2014 Angler Trends” are a compilation of the data from a year’s worth of the bi-monthly surveys conducted on, and

The annual reports include critical information such as the age, income and other demographics of survey respondents, along with details on participation, the types of gear and equipment purchased, how much was spent on those products, where they were bought, when they were bought and even what Continue reading

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Google Analytics spam is the worst.


What’s the most annoying spam in the world? If you said referral spam we should be friends. If you have no idea what referral spam is, here’s a quick screencap from the referrals section of a Google Analytics account.


See all those lovely referrals. That is referral spam and I hate it.

Referral spam comes in three varieties

Continue reading

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