Simms Fishing Products heads into spring celebrating the advantages of wade fishing.


From Simms:

The campaign, Think Outside the Boat, highlights gear designed for anglers who live for the hikes that take them off the grid into their favorite pieces of water.

“A large percentage of anglers reach their destination on foot,” says Matt Millette, Simms Sr. Director of Brand Marketing. “We are excited to highlight the benefits of the on foot pursuit and the gear that facilitates such endeavors.”

Partnering with industry leader Vibram® and highlighting Simms’ Vapor Boot featuring Vibram’s Megagrip™ sole technology, the campaign urges Continue reading

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“The Reel Winder”- Kicks off Crowd Funding Campaign

Screen Shot 2015-04-21 at 8.28.30 AMFrom The Reel Winder:

The Reel Winder is a revolutionary fly fishing tool that aids in cleaning/treating, changing and storing fly line. It quickly clips onto your fly rod handle allowing you to easily “reel” line on and off your fly fishing reel. It also eliminates the need to buy extra spools, which provides a substantial cost savings to the fly fisher.

The Reel Winder enables you to “reel” the line off your fly reel onto the winder spool while running your line through a cleaning rag to maintain your fly line. It is portable and can be carried easily in your fishing bag or vest. The spool on The Reel Winder can be removed to store or switch out line. The winder comes with an additional winder spool, eliminating the need to purchase extra reel spools which is a huge cost savings to the fly fisher.

Please see our website to view videos that illustrate the benefits in detail at

L&R Solutions, maker of The Reel Winder, is a partnership which began in Continue reading

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Shimano to Expand Fishing Operations at S.C. Facility

From Shimano:

Making a commitment to increase its connection to markets across the country, Shimano American Corp. will bolster its fishing operations at its Ladson, South Carolina facility over the coming two years, announces David Pfeiffer, company president.

In his announcement about the expansion plans, Pfeiffer stated a stronger presence on the east coast is necessary for key segments of Shimano’s fishing division. “The Charleston area is close to a number of influential fresh and saltwater markets, enabling us to create a more local connection to those markets by growing the operations at our existing facility in Ladson.”

The expansion will take place over the next 18-24 months, notes tackle division vice president Steve Ferrara. “We’ll start planning the Continue reading

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Two bills in Congress will undermine effort to protect headwaters

From TU:

Two U.S. House of Representatives committees passed separate bills this week that would severely hinder the effort to restore protections to America’s headwater streams under the iconic Clean Water Act.

One bill, approved by the House Transportation and Infrastructure Committee, would require the U.S. Army Corps of Engineers and the Environmental Protection Agency to withdraw a rulemaking proposal that restores protections to small, headwater streams within 30 days. The second bill, passed by the House Appropriations Subcommittee on Energy and Water, would prevent the Corps from funding the enforcement of the proposed clean water rule that would protect headwaters.

“Both of these actions characterize the ongoing attack from Congress against the Clean Water Act,” said Brian Zupancic, government affairs manager for Trout Unlimited. “Small headwater streams are the lifeblood of our fisheries, providing clean water and food to downstream fish populations, as well as seasonal spawning and rearing habitat. Rather than give the Corps and EPA the chance to offer a final rule to clarify protections for these vital waters, Congress is stepping in now to pre-judge the outcome and block the process.”

The clean water rule is Continue reading

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Patagonia’s Worn Wear Tour: If It’s Broke Fix It

From Patagonia:

Extending the life of our garments is the single most important thing we can do to lower our impact on the planet. In keeping our clothes in use longer, we reduce overall consumption.

Today, we’re proud to launch a cross-country mission to change people’s relationship with stuff. The Worn Wear Mobile Tour, kicking off April 2 in Ventura, Calif., and ending May 12 in Boston, is our attempt to encourage customers to make their clothes last a lifetime.

As part of the tour, we’re bringing repair staff from Patagonia’s repair facility in Reno, Nev., on the road to offer free repairs on busted zippers, rips, tears, buttons, pulls and more – in addition to teaching people how to fix their own gear. Used Patagonia items will be for sale. The tour will be stopping at a myriad of locations such as retail locations, coffee shops, farmers markets and trail-heads.

Patagonia’s Worn Wear program was created in 2013 as a way to encourage people to take good care of their gear, washing and repairing as needed. The program aims to keep clothing,regardless of brand, in circulation for as long as possible. When it’s time for a replacement, we want you to invest in something that lasts.

That’s why Patagonia makes the best quality, most functional products in the world, guarantees them for life and owns the biggest garment repair facility in North America. And it’s why were going on tour – bringing Worn Wear’s critical message to communities across the country.

“There is nothing we can change about how we make clothing that would have more positive environmental impact than simply making less,” notes Patagonia CEO Rose Marcario. “Worn Wear is a Continue reading

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