Patagonia Looking to Hire New Fish Global Marketer
From Patagonaia: Job Title: Global Marketing, Fish Reports to: Head of Fish Location: Ventura, CA General Summary Brands tell a…
Cheeky Schoolie Tournament Was One for the Books
From Cheeky Fishing: It was another banner year kicking off the striped bass fly fishing season on Cape Cod. Now…
Hugelmeyer to Lead NMMA
The National Marine Manufacturers Association (NMMA) announced today that its Board of Directors has selected Frank Hugelmeyer, a veteran leader in the…
Gear Review Scott Split Cane, 7’7”, 4-wt. (scottflyrod.com, $3600)
By Kirk Deeter (I was a proud member of the graphite proletariat, shunning bamboo on purpose… until this happened…) I’ve…
Prepping for IFTD: Media Best-Practices
By Jen Ripple: Editor-in-Chief of Dun Magazine The International Fly Tackle Dealer show is returning to Denver this October 16-18…
VEDAVOO Launches New Line to Support Captains for Clean Water
From VEDAVOO: VEDAVOO started the REEL SERVICE PROJECT as a means to raise funds for worthy causes and in this…
New Native Trout Challenge Kicks Off in 12 Western States
From WNTI: Deep in the West, under a secret rock in a cool stream, lies a prize worth finding. Anglers…
Administration Advances Industrial Mining in Boundary Waters Watershed
From BHA: Backcountry Hunters & Anglers members sharply criticized an administration decision to renew controversial mineral leases in the Boundary…
Prepping for IFTD: Manufacturers Best Practices
By: Tag Kleiner, VP of Marketing for Far Bank If you’re one of the 150 exhibiting manufacturers or suppliers that…
Angling Trade: Spring 2019
Contents Include: Marketing Ground Game Fishing Tasmania Product Reviews Uncle Ted’s Cutthroats The Economics of Outdoors a Few Harrumphs… and…
Orvis Launches First TV Ads
From Admirable Devil: The first foray into TV for The Orvis Company, the 150-year old retailer that invented catalog marketing,…
Winston Announces 90th Anniversary Legacy Rod Series
From R. L. Winston: 2019 marks R.L. Winston Rod Company’s 90th Anniversary of building the world’s finest fly rods. To…