Gogal Publishing makes Stream Map USA Available for iPhone & iPad


From Gogal Publishing:

Gogal Publishing Company releases its first two editions of Stream Map USA for iPhone and iPad. Each app is a complete GPS map and navigation tool for anglers, paddlers, hunters, hikers, and just about anyone who plays in the outdoors.

Stream Map USA features a searchable river, lake and stream map displayed over GPS-enabled roadmaps, satellite images, and topographic maps. The “Northeast Edition” covers all of New England, New York, Pennsylvania and New Jersey, while the “West Coast Edition” maps California, Oregon, and Washington.

Traditional maps have always treated rivers and streams as simple blue lines. This has made it difficult to quickly identify streams and almost impossible to follow a stream’s flow without careful study of the map labels. Stream Map USA takes a novel approach. Each river, lake and stream is mapped as a unique color. This allows users to quickly differentiate any water from its tributaries and follow any river or stream’s course from headwaters to mouth. When wading, hiking, or paddling, this color treatment easily identifies the direction one needs to travel to remain on the desired stream.

Stream Maps USA features a built-in search function, allowing users to easily find even the most obscure stream by simply entering its name. Color coded result pins then drop on the map, identifying any water that matches their search. The search page allows users to specify any combination of rivers, lakes and streams, and can be set to search the entire region or narrow a search to a specific state or even a specific county.

When planning to travel on the water, knowing current water conditions is a key safety feature, so Stream Map USA includes map markers that identify the location of active stream gages and gives users instant access to current water conditions directly from the US Geologic Survey.

In the field, cellular service is always a concern, so many features in Stream Map USA are designed to operate without cellular service. The map features a Continue reading

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Fly Fishing Industry Loses Bruce Olson— One of its Legends and Influencers.

bruce_olsonFrom Umpqua:

On Tuesday, August 25th, the fly fishing world lost one of its key figures, and one of its most significant influencers over the past few decades. Bruce Olson passed away yesterday in his home in Superior Colorado at the age of 67.

Already an avid fly-fisherman, Olson joined Umpqua Feather Merchants in 1989 as the Inside Sales Rep, and over the next two plus decades held several positions at Umpqua including Customer Services Manager, Sales Manager and New Fly Manager. He played a key role in the development and evolution of Umpqua’s Royalty Signature Fly Designer Program, inevitably influencing innovative fly introductions into the main stream of fly-fishing. In working with hundreds of fly designers, and reviewing thousands of potential fly patterns, Olson applied his knowledge of fishing and fly design to shape trends, drive innovation, and inspire fly tyers to push the envelope in their craft.

“Bruce was as passionate about his job as any person I have ever met. He was honest, intense, funny, creative and brash all at the same time. I penned the name “Il Duce” (the dictator) to him and he loved it! You both loved him and wanted to strangle him at the same time. The end result was that he was always pushing the envelope to get the best out of his fly designers. Love him or hate him you always knew where you stood with Bruce. He wore his feelings right on his shirtsleeves and that is what I admired about him most. I already miss our after hours talks about flies and their attributes to particular fisheries.”
— Henry Cowen, Writer, Guide, Umpqua Signature Fly Designer

In addition to his tireless work with Umpqua’s Signature Designers and invaluable contributions to Umpqua’s sales and marketing efforts, Bruce was Continue reading

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Fly Fishing Pioneer Susie Fitzgerald Dies

suzieFrom Frontiers:

It is with a heavy heart that I am writing to inform you that on Thursday, August 20th following complications during heart surgery, we lost a one of fly fishing’s most influential women, Susie Fitzgerald, co-founder of Frontiers International Travel.

For the past 50 years, Susie has been instrumental in pioneering legendary fly fishing destinations like Christmas Island, Patagonia, Iceland, and the Ponoi River in Russia.

In the late 1960’s and 70’s there were literally no US travel companies arranging quality sporting tours in these locales. In fact, there were very few fishing lodges in general, and almost none of them were open to the public.

Susie and her husband Michael helped change all that.  Their mission was to visit every fishing lodge in the world, set standards for service Continue reading

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Fishpond’s Social, Environmental Practices Earn B Corp Certification

FISHPONDFrom Fishpond:

Fishpond, pioneer in designing fly fishing and outdoor adventure packs, vests, gear bags, luggage, accessories, and more is proud to announce its recently earned certification as a B Corporation. This prestigious designation is a voluntary effort requiring businesses meet high standards for social and environmental transparency, accountability and performance.

“Since fishpond’s inception, we have strived to be leaders in sustainable practices and creating a workplace in which our employees can thrive,” says fishpond founder and lead designer John Le Coq. “Becoming a certified B Corp tells our industry and our consumers that they are aiding a company that deeply cares about the environment and social responsibility on a large scale.”

All international certified B Corporations are legally required to consider the impacts of their decisions on employees, suppliers, communities, consumers and the environment. To earn certification, fishpond passed rigorous evaluations to ensure it will use the power of business to solve social and environmental problems. Along with 55 other B Corp certified companies in Colorado, fishpond will have access to a like-minded community of business owners to continually drive progress.

In its certification, fishpond earned high marks for: Continue reading

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50 Arizona Groups and Businesses Share Recommendations for Lees Ferry Trout Fishery

lees_ferryFrom TRCP:

To address concerns over an unstable rainbow trout population in northwest Arizona’s Lees Ferry, a coalition of conservation and sportsmen’s groups and Marble Canyon fishing guides has submitted a list of recommendations to the federal and state agencies responsible for maintaining and improving the blue-ribbon fishery. The recommendations will be provided to the Bureau of Reclamation and National Park Service as they develop an environmental impact statement (EIS) for the adoption of a long-term experimental and management plan to determine Glen Canyon Dam operations and river restoration actions for next 15 to 20 years.

The coalition—which includes the Theodore Roosevelt Conservation Partnership, Trout Unlimited, the International Federation of Fly Fishers, Northern Arizona Fly Casters, Arizona Fly Casters, Desert Fly Casters, Anglers United, the Arizona Sportsmen for Wildlife Conservation, and Marble Canyon guides and businesses—delivered the report titled “Lees Ferry Recreational Trout Fishery Management Recommendations: The voice of Lees Ferry recreational anglers, guides, and businesses” at the meeting of the Glen Canyon Dam Adaptive Management Work Group in Tempe, Arizona, yesterday. This group advises the Secretary of the Interior on matters related to the operations of Glen Canyon Dam.

Currently, dam operations have Continue reading

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