Extending the life of our garments is the single most important thing we can do to lower our impact on the planet. In keeping our clothes in use longer, we reduce overall consumption.
Today, we’re proud to launch a cross-country mission to change people’s relationship with stuff. The Worn Wear Mobile Tour, kicking off April 2 in Ventura, Calif., and ending May 12 in Boston, is our attempt to encourage customers to make their clothes last a lifetime.
As part of the tour, we’re bringing repair staff from Patagonia’s repair facility in Reno, Nev., on the road to offer free repairs on busted zippers, rips, tears, buttons, pulls and more – in addition to teaching people how to fix their own gear. Used Patagonia items will be for sale. The tour will be stopping at a myriad of locations such as retail locations, coffee shops, farmers markets and trail-heads.
Patagonia’s Worn Wear program was created in 2013 as a way to encourage people to take good care of their gear, washing and repairing as needed. The program aims to keep clothing,regardless of brand, in circulation for as long as possible. When it’s time for a replacement, we want you to invest in something that lasts.
That’s why Patagonia makes the best quality, most functional products in the world, guarantees them for life and owns the biggest garment repair facility in North America. And it’s why were going on tour – bringing Worn Wear’s critical message to communities across the country.
“There is nothing we can change about how we make clothing that would have more positive environmental impact than simply making less,” notes Patagonia CEO Rose Marcario. “Worn Wear is a Continue reading