Umpqua Welcomes Mike Gawtry as Chief Operating Officer


Middle-aged man smiling at the camera, wearing a gray jacket and plaid shirt, standing in front of a dark wooden background.From Umpqua:

Umpqua is delighted to announce the appointment of Mike Gawtry as Chief Operating Officer (COO). With nearly three decades of industry experience, Gawtry joins Umpqua to contribute to its legacy of excellence and drive innovation and growth.

Before joining Umpqua, Gawtry held strategic leadership positions at renowned companies such as L.L.Bean, Orvis, and Corkcicle. Throughout his career, he has helped deliver high-quality, award-winning product while always prioritizing sustainability initiatives. Gawtry’s passion for the outdoors aligns perfectly with Umpqua’s commitment to providing anglers with the best products and experiences.

“I am thrilled to be part of Umpqua’s journey and contribute to its legacy,” said Gawtry. “As an avid fly fisherman myself, I am deeply passionate about the sport and conservation efforts. I’m eager to leverage my industry experience to drive innovation and growth.”

“Mike’s extensive background and commitment to quality perfectly align with Umpqua’s values,” said Jeff Fryhover, CEO of Umpqua. “His leadership will be instrumental in furthering our mission of providing anglers with exceptional products and experiences.”

Gawtry’s appointment underscores Umpqua’s dedication to delivering outstanding products and experiences to anglers worldwide. With his extensive industry experience and passion for fly fishing, Gawtry is poised to play a pivotal role in driving Umpqua’s continued success and growth.



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