Smith Announces New GM, Additional Hires and Promotions
From Smith: Smith, one of Safilo Group’s own core brands, is pleased to announce the appointment of Francesco Rinaldi Ceroni…
Browsing: Product News
Hatch, Umpqua and Traeger team up to challenge people to get on the water no matter the conditions
From Hatch Outdoors: We have teamed up with Traeger Grills and Umpqua to create three prize packs to offer over…
Hardy Zane Pro Rod and Ultradisc UDLA Reel Take ICAST Honors
From Pure Fishing: ICAST awarded its 2020 best-in-category awards this week with legacy fly-fishing company Hardy taking home honors in…
ICAST 2020 Online Presents Best of Show Award in New Product Showcase
From ICAST: Top honors in the ICAST 2020 Online New Product Showcase goes to Johnson Outdoors Watercraft for their Old…
Emerger Strategies Launches First of Its Kind Fly Fishing Climate Alliance
Sustainability consulting firm Emerger Strategies introduces the Fly Fishing Climate Alliance, a first of its kind strategic initiative for the…
Bravo to Nautilus!
Reel manufacturer recognized by The White House… and they brought custom “No Pebble Mine” and “Captains for Clean Water” reels…
Gear Reviews (Cheeky, Yeti, Smith, and Sitka)
GEAR REVIEWS (By Tim Romano) Cheeky Launch Fly Reels MSRP $229 – $249 Cheeky spent almost two years developing their…
RIO Announces The Release Of Their New Flagship Tier Of Fly Lines
From RIO: Following on from last month’s release of their new coating technology, SlickCast, RIO brings their new Elite tier…
Orvis Virtual Summer Camp Program Aims to Educate and Inspire Kids
From Orvis: Orvis, the family-owned outdoor retailer that specializes in fly fishing gear and education, introduces a new weekly summer…
Loon Outdoors Looking for Director of Marketing
From Loon Outdoors: At Loon, we believe the small, steady steps we take as a company will add up. We…
RIO Gold “Elite” series lines with new “Slick Cast” coating are legitimate game changers.
I’ve long contended that casting a fancy high-end rod with a bad line is like driving a race car with…
Hate to say we told you so but… we told you so. (And actually, we don’t hate saying we told you so because the news is good.)
When the Today Show runs a piece on why fishing has become the hottest new pandemic sport, you know things…
Dan Bailey’s Reopens in Livingston, Mont.
Dan Bailey’s Outdoor Company at 209 West Park Street in Livingston, Montana, has reopened its doors under new ownership as…