When the Today Show runs a piece on why fishing has become the hottest new pandemic sport, you know things are blowing up for fishing in a good way.
Angling Trade said good things should be coming in the early days of the shutdown and we’ve been reinforcing that all along.
The questions now are 1) are you tapping into the phenomenon as much as you can (most of whom we speak with say sales are way up), 2) which of your suppliers are doing the best job of helping you seize the moment (and seizing the moment themselves), and 3) what is the sport going to do as a whole to maintain momentum from this down the road?
We’ll be digging for answers. Stay tuned.