North Point Brands Hires Director of Product


From North Point Brands

North Point Brands, parent entity to Cheeky Fishing and Wingo Outdoors, has rounded out its hiring spree by bringing in an experienced Product Director. Aaron Jacobsen has had an impressive career designing products for notable brands in the outdoor industry, but cut his teeth as a product designer at Target. Since then, Jacobsen has worked for Under Armor at its height, and spent time with Shimano/G.Loomis and Cabelas. Most recently, he was in the outdoor space with Exxel Outdoors working on the Slumberjack, Serta Outdoors and Compass 360 Brands. Jacobsen will oversee product development for both Wingo and Cheeky, bringing his experience in innovation to the soft and hard goods categories.

“We could not be more pleased to bring on a very experienced and talented product director,” Ted Upton, North Point Brands CEO said. “Innovation is at the core of North Point Brands. Aaron’s product leadership doubles down on our commitment to ensure new and unique products will lead the way in our future phases of growth.

Upton says that this a key hire in what has been a remarkable few years for Cheeky Fishing and Wingo Outdoors.

“We’ve added to the team in a number of areas including marketing, sales, ops, customer service, and now product. We are well prepped for an exciting future,” Upton said.

Cheeky Fishing makes premium fly reels and other fishing necessities for every level of fisherman. They are the robin hood of brands who believe in bringing the technology typically reserved for the elite angler to everyone, thumbing their nose at the big players in the space.

Wingo Outdoors inspires your outdoor journey with unique patterns on a wide selection of durable outdoor gear. Made for you and your K-9 companion.


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