Nikwax, the international market leader in technical cleaners and waterproofing products for outdoor performance gear and apparel, has announced its product bottles will be made from 100% recycled plastic by 2020. Understanding the challenges associated with plastic, the brand is not only committing to using 100% recycled plastic, but the bottles will also continue to be recyclable.
Nikwax’s Historical Commitment to Sustainability and the Environment
Since its founding in 1977, Nikwax has consistently been at the forefront of addressing environmental issues associated with product ingredients, manufacturing operations, and packaging. The brand has never used PFCs, ozone-damaging CFCs, or aerosols. It was the first aftercare company to have a fully water-based, solvent-free, waterproofing aftercare line and is the only outdoor company to have fully balanced its historical (40+ years) operational carbon emissions by restoring forest in Ecuador.
The Current Challenge – Addressing Plastic Pollution
Plastic is a huge problem in the natural environment, affecting our land, oceans, and rivers. While plastic is an extremely useful material, its disposal is a critical issue. Publicity about the scale of the problem has been increasing as we see images of mountains of plastic garbage on beaches and floating islands of plastic in the Pacific.
“We are all horrified by the images that we see on our news feeds of plastic pollution,” said Nick Brown, founder of Nikwax. “It is abhorrent to visit a wild space and find it polluted with unnatural waste. Plastic pollution is one of the problems we CAN solve through raising awareness, recycling, using new technology, and improving regulation. We hope to contribute to ultimately eliminating the problem without contributing further to climate change.”
To help exclude plastic from nature, we can encourage a market for recycled and recyclable plastic. Nikwax’s goal is to do their part to take plastic out of the natural environment and reduce waste. Recycling and repurposing have always been part of Nikwax’s DNA. Its extensive line of washes and waterproofers extend the life of outdoor gear and apparel, keeping it out of landfills, and allowing outdoorists to spend less on new gear and to Do More, whether that’s camping, hiking, skiing, biking, or exploring.
Nikwax’s Commitment to Minimizing its Plastic Impact
- Reduce the amount of plastic required for packaging
- Make it easier to recycle plastics by avoiding mixing different kinds of plastic in one item
- Use recyclable plastic
- Use recycled plastic
Nikwax bottles have always been made of recyclable plastic, but by committing to making bottles from recycled plastic, Nikwax is helping promote a market for recycled material. The brand commits that by mid-2019, 85% of its bottle plastic will be recycled, and by the end of 2020, 100%.
Nikwax was founded in 1977 by Nick Brown, an avid hiker and traveler, who designed his own waterproofing wax to keep his leather hiking boots dry. Today, Nikwax is the trusted global leader in environmentally safe aftercare solutions. Nikwax products extend the performance life of technical clothing, footwear and equipment. Nikwax’s 40+ year commitment to clean chemistry means not using PFCs or aerosols, and not testing on animals. The carbon balanced company’s product line is water-based and biodegradable. Nikwax North America is a subsidiary of Nikwax Ltd, a UK company. For media inquiries and more information, please contact Kate Ketschek at Revolution House Media, email@example.com.