Whatever you want to call it—and whether or not you have a personal fondness for it—it has become more legitimized (if not completely legal on a federal level) in a growing number of states throughout America. Perhaps not so ironically, a number of those states also happen to be traditional hotbeds of fly fishing. The question is, are you willing to tap into this phenomenon on a retail level as well? You might already sell cigars and humidors… flasks… so how do you feel about rolling papers, or pipes, or even the already produced and branded “fish whistle” products?
The AT E-Survey: Is your fly shop capitalizing on high times?