Umpqua Assigns Two New Reps to the Pacific Norhtwest and Northern Rockies


From Umpqua:

Umpqua Feather Merchants, the world’s largest manufacturer of premium quality fishing flies has assigned two new sales representatives to the Pacific Northwest and Northern Rockies Territories.

Eric Neufeld and Raging River Sales will be representing the Pacific Northwest (OR, WA). Neufeld will begin to represent Umpqua effective immediately. Eric’s willingness to work with our retail partners, unique experiences in the fly fishing world and positive personality makes him a strong addition to our team.

Michael White and Michael White Ltd./Blue Ribbon Sales will be working with Umpqua’s current sales representative Mike Atwell to transition the Northern Rockies territory (MT, ID, WY) throughout the fall. Atwell announced his retirement from Umpqua at the beginning of September and has played a pivotal role in facilitating this transition. White will effectively take over the Northern Rockies Territory starting January 1st, 2014. Michael’s reputation as a knowledgeable “fly-guy” has enabled him to assist dealers in their efforts to maximize turns and profitability in their fly bins.

“We are very pleased to have Eric and Michael on board, they are both highly regarded in their perspective territories and are welcome additions to our Team. Their enthusiasm for the sport of fly fishing and their overall impressive fly fishing knowledge makes them both perfectly suited to take on the vast array of products we sell,” said Riley Cotter, Sales Manager.

Umpqua is headquartered at 594 S. Arthur Avenue, Louisville, CO 80027. Tel. 303 567 6696. For more information log onto


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