Pro Guide Direct: Empowering Gatekeeper Guides, or Instigating Turf Wars?


One of the liveliest conversations we’ve seen on the retailer-only LinkedIn forum at revolves around Pro Guide Direct, a new program designed to give guides referral royalties on fly fishing product.  Some guides love it.  Some shop owners hate it.  Some manufacturers have embraced it, and others won’t touch it.  Is it a wedge or an opportunity?  You tell us.  Angling Trade is gathering fodder for a detailed feature on this topic, and we invite all input and comments.


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