AIRE, Inc. Names Sheena Coles as Advertising and Marketing Manager


Meridian, ID, June 30, 2010 –

AIRE is please to announce the promotion of Sheena Coles to Advertising and Marketing Manager. Sheena will be responsible for coordinating media exposure, product promotions and all other print and digital marketing efforts for the AIRE, Outcast Sporting Gear and AIRE Industrial brands.

Sheena has been working for AIRE the past three years as an Inside Sales and Customer Service Representative. Prior to AIRE, Sheena worked as a Raft Guide for Idaho Whitewater Unlimited and as a Professional Ski Patrol for Bogus Basin Ski Resort in Boise Idaho.

“Since day-one with AIRE, Sheena has been a roll-up her sleeves kind of person and has attacked every challenge with a positive can-do attitude. Sheena’s first years in college focused on fine arts, so we are fortunate to have someone lead our advertising department that has the combination of outdoor recreational experience, has dealt directly with customers on the consumer and dealer levels, plus a creative mind-set to ensure we stay relevant in our promotional needs.” according to Chris Callanan Sales and Marketing Director for AIRE, Inc.

Sheena earned her B.A. in Entrepreneurship Management from Boise State University in May of 2007. She can be contacted at 800-247-3432 or via email at [email protected]

About the Company
AIRE, Inc. is a manufacturing company based in Meridian, Idaho with divisions in the whitewater, fishing and spill containment industries. Each division is brought together by a vision to create the most innovative, highest quality products used for playing in, and preserving the great outdoors.


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