Oceanside, California – February 17, 2010 – Keeton Eoff has joined the Hobie Cat Company as Strategic Development Fishing Analyst for the company’s fishing department. In this new position, he will be responsible for refining and prioritizing marketing and sales goals and direction for the company’s burgeoning fishing products including boats, accessories and parts. The announcement was made by Doug Skidmore, president of the Oceanside, California-based water sports company.
Keeton joins Hobie as a respected veteran with a depth of experience in the fishing market. He has a strong background in targeted sales and innovative marketing approaches specifically for fishing products and largely in freshwater applications. He will strengthen Hobie’s commitment to growing the fishing arm of their business and bring another level of experience to an already gifted group of employees. He joins forces with the company’s three other talented and fishing-specific team members including Vince Console, fishing product manager; Morgan Promnitz, fishing sales associate; and Jackie Smith, field ambassador.
Keeton brings more than 10 years of success in business and brand development in the fishing and outdoor recreation industry. He most recently held the position of U.S. Sales Manager for Sebile USA, a high end French lure company and is highly regarded as a contributing factor in the brand’s launch and success in the U.S. Prior, he was president of Livewater Corporation, a consulting firm that specialized in brand imaging and development.
“We are thrilled at the talent we have now have on-board.” commented Doug Skidmore. “With the addition of Keeton to our fishing-specific team and the continued support throughout all levels of the company, we are well positioned to take Hobie fishing to the next level.”
Keeton can be reached at [email protected] or (325) 660 4575