The Value Issue
Contents Include:

The Value of Vision
Slump Busting, Part II
Fly Fishing’s Cousin
Retailer Profile
The New Value Paradigm
Virginia Festival

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The Guide Issue
Contents Include:

2009 Fly Fishing Retailer Show Guide
The Rest of Denver
Guides as Ambassadors
Oh Canada!
Leeson’s Latest
TU Wades In

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The Fly Shop Issue
Contents Include:

Shops Rule Consumer Opinions
Hot Retailers in a Cold Market
Beyond Fly Shop 101
Mentors Matter
Hardy Aims High
Good Books

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The Teaching Issue
Contents Include:

Replace Yourself
Am I Too Old to Teach Fly Casting?
My Favorite Professors
Wagner’s To 10 Teaching Tips
They Said It

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The Access Issue
Contents Include:

Fish Free or Die
Private Vs. Public
Fishparks… Why Not?
Why Media Matters More Now than Ever
They Said It
Now is The Perfect Time to Take Action

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The Good Issue
Contents Include:

The Rest of Denver, Redux
Tying into Sales
A good Company, Hatch Reels
Art in the Fly Shop, Part II
Six for the Salt
The Dream Shop

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The Green Issue
Contents Include:

Monte Burke’s Letort Reflection
Art in Your Shop
How Retailers Earn Green by Being Green
Pine Beetles
Good News-Bad News on Whirling Disease
Who’s Walkin’ the Eco Walk

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Made in America
Contents Include:

Bowhunting vs. Flyfishing
The Case for Imports
Filson Wades In
The Best of Both Worlds
America’s Fish
Great Lakes
Back to School Profits
True to the Red, White & Blue

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The Media Issue
Contents Include:

The Video Boom
The TV Bust
All About the Internet
Grassroots Marketing
Work with the Press
Blogging
Good Websites
The Skinny on MSRP

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Premier Issue. Coaxing a Market Rise.
Contents Include:

The Monster Next Door
AFFTA Goes Large
The Catskill Artist
Fish N’ Chips
Teaching Your Way to Success
Competitive Spike

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