AT E-Survey: Is Fly Fishing Getting Younger and More Diverse?

• For sure. I sense it. I see it in the bottom line. More younger consumers. More women. More varied interests and demographics.
• Well… maybe a little bit. Some. But at the end of the day, it’s still pretty much the same game.
• Hogwash. Fly fishing is still the same sport for the same demographic (old white men) and I still don’t see that changing.
• Undecided. I simply don’t know.
• Frankly, I do not care.

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