Getting it Right…


We were sent this link (Because Our Words Matter – Sexual Violence and the Fly Fishing Industry) several times over the past week or so, and think it worth sharing because we, as an industry need to acknowledge some things.

Two things are clear from AT’s point of  view.  1. Jay Nicholas is correct.  2. Shaping the future of this sport has already changed hands.  Fly fishing is no longer predominantly the domain of older men… what happens in the years ahead will be mostly influenced by younger women.  (And if you don’t believe us, you weren’t paying attention to who was on the water last summer and fall…). It’s already happened.


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