Josh Graffam Promoted to National Sales Manager for Umpqua Feather Merchants


From Umpqua:

Umpqua Feather Merchants, the premier producer of hand tied flies, innovative new leader and tippet, packs and bags, streamside tools, and fly tying products, is pleased to announce the promotion of Josh Graffam to National Sales Manager. Josh brings a proven track record of managing Umpqua’s in-house team of reps in the North and South Rockies and will build upon that with our independent sales reps.

“This is a critical role at Umpqua and Josh’s appointment is a reflection of my confidence in his ability to lead our sales force toward continued growth. Josh has risen through the ranks at Umpqua with solid contributions at all levels and I’m excited about his future at the company. Between our new marketing team and this role, we are focused on our supporting and growing with our specialty shops across the country,” said Jeff Fryhover, President/CEO.

For the past six years, Josh has focused on growing Umpqua’s presence across our categories in the Rockies during his time as a sales rep, and then as a Reginal Sales Manager. Prior to his time here at Umpqua Josh has been a lifelong angler who’s passion has taken him around the globe with a fly rod in hand.

“I couldn’t be more excited to work with our talented sales force to help create stronger partnerships with our dealers from coast to coast,” says Josh.


At Umpqua, we’re tied to the water. Our love of the water is the constant that binds us all together. From flies to tools, everything we do is made for the water.


The idea started back in 1972, to provide the highest quality flies from the country’s best tyers and bring them to your local fly shop to file these unique patterns

into your box. Our early soulful beginnings on the N Umpqua River were built with signature patterns from anglers like Dave Whitlock, Lefty Kreh, Randall Kauffman, Larry Dahlberg, Mike Lawson and others. Now we have grown our Family to include 240 of the most influential tyers of yesterday and today, whose flies push the envelope of creativity and success. We continue to drive innovation and carry that same inspiration from our flies – into hook design, pack innovation, fly storage and the tools we use riverside or at our desks.



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