UMPQUA Names Aaron Stiny Regional Business Manager for the Northern Rockies


stinyFrom Umpqua:

Umpqua is pleased to announce that Aaron Stiny has been hired as Regional Business Manager for the Northern Rockies. In this role, Stiny will serve as the primary business liaison between Umpqua and its valued customers in the states of Montana, Idaho and Wyoming. Stiny will represent Umpqua exclusively with a home base in Victor, ID and will be spending a significant portion of his time on the road working closely with dealers to better support their business via enhanced merchandising, technical clinics, Umpqua focused promotions and heightened consumer brand awareness.

“”Aaron is an outstanding addition to the Umpqua team and we believe he will play an integral role in the execution of our objectives in the Northern Rockies. A key objective for Umpqua is to provide the highest level of support/service possible to our dealers and Aaron’s customer service ethic aligns closely with this goal.”
— Riley Cotter, Sales Manager, Umpqua Feather Merchants

Aaron Stiny grew up in Northern California working in and managing a fly shop. After finishing his degree in Kinesiology from Chico State, he traded in steelhead and striper fishing for a chance to move to Idaho working in marketing and sales in the fly-fishing industry. He quickly fell in love with trout country and spends his free time fishing, skiing, and chasing his dog around the streams and mountains surrounding home in Victor, ID. After a stint in the natural food business he’s excited to be back in the fly-fishing industry working closely with dealers.

“”I’m really excited to be working with the dealers in the Northern Rockies. There are some incredible dealers and destinations here and I can’t wait to help them get the most out of their partnerships with Umpqua.”
— Aaron Stiny, Northern Rockies Business Manager, Umpqua Feather Merchants

Since being founded in Glide, Oregon by the late Dennis Black in 1972, Umpqua has been an innovator in the fly-fishing industry. In creating the first-ever Royalty Signature Fly Tyer Program, Umpqua altered the course of the industry by making flies more readily available and affordable to anglers everywhere, while at the same time enabling designers to receive recognition and compensation for their creativity. Today, Umpqua has nearly 200 Signature Fly Designers and has introduced hundreds of revolutionary, game changing fly patterns throughout the years. Umpqua’s innovations extend far beyond just flies, and include award-winning fly boxes, packs and vests; industry unique, ultra-effective leader tapers; and a comprehensive assortment of high quality streamside accessories, hooks, fly-tying tying materials, tools and more.

Umpqua’s headquarters are located in Louisville, Colorado.

For more information, please visit, or contact:

Luke Wennik, Marketing Manager
Phone: 303.567.6696, ext. 102
Email: [email protected]

– OR –

Riley Cotter, Sales Manager
Phone: 303.567.6696, ext. 103
Email: [email protected]


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