Western Rise Apparel Launching end of March 2015



From Western Rise:

Western Rise​​​​​​​​​​, launching at the end of March, is high performance and versatile fly fishing apparel to fit all dynamic mountain adventures​​.

​Developed by ​fly​ fishing guides, ski instructors, mountain ​bikers, climbers​ and hikers​​, Western Rise’s apparel inherits ​a ​timeless aesthetic​ while ​deliver​ing​ advanced performance demanded by all those called to the river and wild.

​”​We ​love ​build​ing​ campfires, sleep​ing​ under the stars​ ​and ​driving ​backcountry roads with​ our dogs sitting shotgun,” says Will Watters, Western Rise founder.​ ​”When we set out to create apparel ​that met the demands of th​is​ lifestyle​,​ we were searching for something different.​ ​So we ​decided to reexamine​ the design and​ support ​fly fishing and outdoor apparel could offer from the ground up.” ​ ​

Constructed to keep water off your skin and out of your clothes, Western Rise’s new DryRise ​technology resist​s​ water, microbial​s​ and ​the ​sun. With serious attention to detail and craftsmanship, Western Rise’s design reflects the pure and simple tones of nature. The result, ​heritage design and a truly technical fabric​ in one​—​fit for a true fly fishing lifestyle.

You can also find them on Instagram, here—​@western_rise.


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