We’re hearing consumer demand for fishing stuff isn’t the issue these days… it’s supply, especially when you try to get…
From the pandemic doldrums to the outdoor renaissance bounce… what you do to boost your brand right now will determine…
RIO Products, manufacturer of world class fly lines, leaders, tippet material and flies, announce the release of a radical new…
Shop Employee Commission Benefits Designed to Re-Engage the Retail Economy From Smith: For over 55 years, the foundation of Smith’s…
In response to massive public outcry throughout the nation stemming from the killing of George Floyd by Minneapolis police, a…
While some shops are just now starting to climb out of the hole caused by the pandemic, others did report…
Fly Fusion Magazine and the International Fly Fishing Film Festival (IF4) have launched the Stimmie Awards to recognize top emerging…
The Fly Shop, based in Redding, California, has for years been known as one of the fly fishing’s preeminent travel…
Increasingly, it seems, with all that’s going on with pandemics and social unrest, many anglers are at least dreaming of…
What I like about the Terror Ridge is that while the boot still seems remarkably lightweight it feels a bit…
We’re also starting to dabble with waders from Adamsbuilt, and have been impressed by the comfort and function. So far…
I’ll be honest, I’m not much of a wader guy. If I don’t absolutely need them I don’t wear them.…