Steiner Hires Angling Trade contributing editor Steve Schweitzer As VP of Sales, Marketing and Business Development


Steve_Schweitzer_photoFrom Steiner Optics:

October 2015 – Steiner Optics announces Steve Schweitzer as the vice president of sales, marketing and business development.

Schweitzer will be responsible for developing comprehensive strategic plans and implementing sales and account management programs across key market segments including marine, hunting, outdoor, and military/law enforcement. He will report directly to Dale Pratt, General Manager of Burris Company.

“Steiner has built a solid reputation for building premium optics that are rugged and reliable,” said Schweitzer. “This is a great opportunity for me to build the brand in North America, develop new products, and expand our footprint across all market segments.”

Schweitzer joins Steiner with years of senior level management experience with several Fortune 100 companies where he successfully developed and implemented strategies in finance, operation and sales. His area of expertise includes warehouse and supply chain optimization, new product introductions, E-commerce platform launches, new market development, and several merger and acquisition integrations.

In addition to Schweitzer’s professional career, he has been a contributing editor to Angling Trade Magazine, and has authored two award-winning books: A Fly Fishing Guide to Rocky Mountain National Park (2011) and A Fly Fishing Guide to Colorado’s Indian Peaks Wilderness Area (2014).

For over 60 years, Steiner Optik, Bayreuth, Germany, has been the largest, dedicated manufacturer of high quality binoculars for commercial markets like hunting, outdoor, marine birding and for the military/law enforcement markets. Steiner has an extensive worldwide distribution network, servicing customers in over 70 countries. For more information about Steiner Optics and its products, visit

Steiner is part of the Burris Company, located in Greeley, Colo. Both companies are part of the Beretta Holding S.p.A.


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