Far Bank Enterprises Welcomes Mike Moore as Chief Revenue Officer


A person wearing sunglasses and a hat kneels in shallow water, holding a large fish with both hands. The clear water and a blue sky are visible in the background.From Far Bank:

Far Bank Enterprises, the parent company of industry-leading brands Sage, RIO Products, Redington, and Fly Water Travel, is excited to announce leadership expansion that will ensure the company will sustain and build upon recent successes in a rapidly evolving fly fishing industry.

Mike Moore, a long-tenured leader in the outdoor industry, is joining Far Bank’s senior management team as the company’s Chief Revenue Officer. Mike’s industry expertise combined with his passion for both fly fishing and the specialty fly shop, brings elevated sales leadership that will accentuate Far Bank’s focus on the growth and strength of our relationships with wholesale partners. Far Bank, with Mike’s experience as a CRO at major brands in the outdoor/fly fishing industries, has the leadership required to better integrate our brands and help inspire a new generation of impassioned fly anglers to connect with the sport through the community of specialty dealers.

“We are thrilled to be adding someone of Mike’s caliber to our Executive Team at Far Bank,” said Kris Klein, CEO at Far Bank. “Mike has a keen understanding of the complexity of our business and the market, and has a track record of sales leadership that has delivered category growth and brand prominence. As a passionate angler, he speaks for the consumer as it comes to the quality of our products and the pure joy of purchasing at our best retail partners.”

“It’s an honor to join the Far Bank team,” added Mike. “Far Bank includes some of the most iconic brands in fly fishing’s storied history, and the opportunity to join the team as we focus on sustainable growth and the strength of our wholesale partners has me as excited as I’ve been in a long time. I’ve been a dedicated use of Far Bank products for 30 years and joining the team at Far Bank is a professional dream come true.”

Mike has a long history in sales leadership in the outdoor industry, including leadership roles at CamelBak, Thule, and most recently Simms, where Mike helped Simms through a time of change and growth.

“We have incredible brands here at Far Bank, and even more incredible people behind those brands,” noted Kris. “Mike adds to an already great internal team at Far bank, providing earned perspective and experience to our senior leadership team, and strength to an already strong Sales team. Bringing Mike into the Far Bank family demonstrates the commitment we have to finding and retaining top talent, as well as the confidence our Board of Directors has in Far Bank’s growth potential.”

About Far Bank Enterprises:

Far Bank is the world’s authority in fly fishing, comprised of the greatest brands in the industry – Sage,  Redington, RIO Products, and Fly Water Travel. Founded in 1980, Sage’s core mission is “perfecting performance” through our Made in the USA fly rods and high-end fly reels. Redington, acquired by Sage in 2003, is the go-to provider of accessible fly-fishing rods, reels, waders, wading boots, and apparel for the value conscious angler. RIO Products joined the family in 2005 and is recognized as the world’s leading producer of the highest performance fly lines, leader, tippet, and flies for the specialty fly fishing market. In 2018, Fly Water Travel (FWT) joined the Far Bank family, complementing our industry-leading products with world-class on-the-water experiences. At Far Bank, our core purpose is to inspire the fly angler through outstanding products and extraordinary experiences. Far Bank Enterprises is a wholly owned subsidiary of the Joshua Green Corporation, which first invested in Sage nearly thirty years ago.


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