2015 AFFTA Fly Fishing Retailer Survey Available
From AFFTA: The American Fly Fishing Trade Association (AFFTA) has just released the 2015 AFFTA Fly Fishing Retailer Survey. The…
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The AT Survey… How “Dumb” Should We Aspire to Be?
Sounds silly, but it’s a very serious question. In fact it’s probably at the root of most of the fly…
AT Survey: Best to Be a Big Fish in a Small Pond, or a Small Fish in a Big Pond?
Many of you have seen some social media scuttlebutt lately about one of the largest companies that sells through fly-fishing…
Get the Insights You Need Without Paying for a Full Survey – Southwick Consumer Omnibus
From Southwick Associates: Consumer information is essential to today’s business owners and marketers, and surveys often provide the best way…
AT Survey: How Successful Are You at Selling at Off-Site Events?
In light of what we just said about consumer shows, we want to get a better idea of how valuable…
Licensed to Thrill?
Southwick Associates recently released a survey that showed that, while online license sales for hunting and fishing are on an…
Even as Growth in Online Sporting License Sales Trend Upward, Brick-and-Mortar Stores Still Play Primary Role
From Southwick Associates: FERNANDINA BEACH, FL. – While a growing number of sportsmen embrace the availability and convenience of buying hunting and…
Study Paints Portrait of the Occasional Angler; Access, Fishing Quality and Convenience Must Improve to Keep Them Coming Back Year After Year
From Southwick Associates: Young anglers, female anglers and fishermen in urban areas are most likely to go years without fishing…
Increasing New Product Success Rates Minimize the Losses Associated with Failed New Product Introductions
From Southwick Associates: Feedback from manufacturers indicates nine of ten new products introduced by companies fail to meet expectations, costing…
AT Survey: Do We Really Want to Grow Angler Numbers?
One of the points of discussion at the AFFTA summit (and one that comes up regularly, including in a feature…
Where Do You Find the Most Active Anglers? Not Where You Might Expect
From ASA and Southwick Associates: A new report about recreational fishing in the U.S. found that anglers in the Midwest…
Recruiting and Retaining Anglers Presents Many Opportunities to Grow the Sport
From ASA: When it comes to anglers dropping in and out of the sport from year-to-year: there’s good news and…