Licensed to Thrill?


southwick_logoSouthwick Associates recently released a survey that showed that, while online license sales for hunting and fishing are on an increasing trend, most licenses are still bought in brick and mortar shops. (Fishing license sales from retailers were down 11 percent).

Question is, do you like license sales at all? They might not bring in tons of direct revenue for the shop owner, but do they lead to ancillary sales and impulse buys? Or is it a pain in the butt to crank out a license at 7:30 a.m. when the guides and clients are organizing to shove off? Somewhere in the middle? We’re eager to hear your thoughts, and you know where to get us


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