Oliver White Joins Pro Staff At Nautilus Reels
From Nautilus: Nautilus Reels today announced that professional angler and co-owner of Abaco Lodge and Bair’s Lodge in the Bahamas,…
Browsing: Product News
Question: Fly Fishing Products for Women—Not Enough, Too Many, or Just Right?
We all want to grow our businesses, and many in this sport believe that women anglers still offer vast potential. …
Will We See More “Just-in-Time” Kits and Custom Rod Options?
Swift Fly Rods offers program for anglers to build their own, or have the factory (or a master rod builder)…
Fishpond Names an Ambassador Team
Fishpond, the maker of quality fly fishing soft goods and outdoor accessories, recently announced the creation of its new “brand…
Costa Adds Four New West Coast-Based Fly Fishing Guides to Pro Staff
From Costa: Costa Sunglasses announced it recently added fly fishing guides Tom Larimer, Dave McCoy and Marty and Mia Sheppard…
Rick Wittenbraker Joins Howler Brothers as CMO
From Howler Brothers: Howler Brothers is adding some serious marketing muscle to the brand with the hiring of industry veteran…
New Fishing-Specific ChromaPop Lens Tints from Smith Optics
From Smith Optics: Smith Optics is pleased to announce the launch of its new ChromaPop Polar Blue Mirror and ChromaPop…
Simms and Trout Unlimited Team Up To Save Cutthroats
From Simms: Simms and Trout Unlimited are teaming up to help out a neighbor in need this season with a…
The Swift Fly Fishing Company Changes the Way Fly Rods are Produced
From Swift Fly Fishing: The Swift Fly Fishing Company continues to lead the way with their latest product offering. Challenging…
KEEN.CNX Delivers Low-Profile Protection for Mountain and River Adventures
From Keen: For Spring/Summer 2014, KEEN expands its lightweight and durable KEEN.CNX collection with styles for adventurers in the water…
Costa Launches “GEOBASS: The World’s Greatest Bass Fishing Adventure” Original Film Series
From Costa: Costa will launch its latest original film series, “GEOBASS: The World’s Greatest Bass Fishing Adventure,” at the first…
Simon & Schuster Releases New Gierach Book
From Simon & Schuster: John Gierach, “America’s best fishing writer” (Houston Chronicle), delivers essays that are everything from mischievous to…
Finn Utility Updates Website, Product
From Finn Utility: As winter’s fleeting grip dumps masses of snow on New England, the underlying currents of spring rise…