What Are You Really Fishing For?


Thanks to those of you who are riding the wave and showing that fishing is about a whole heck of a lot more than yanking on fish.  The attention the sport has received as a mental health benefit has been huge.

Along those lines, check out this latest film below from Orvis, translated “A Reason to Fish” it summarizes the essence perfectly.

Let’s all keep one eye on the “why” as we move through the season ahead…




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