From Outdoor Retailer:
Outdoor Retailer, the premier trade event featuring the best of the outdoor recreation market, including industry manufacturers and top retail buyers, was recently selected for participation in the 2015 International Buyer Program (IBP) by the U.S. Department of Commerce. As a result, Outdoor Retailer Summer Market 2015 will benefit from the active recruiting of overseas buyers from Commercial Service and partner posts around the world by IBP personnel.
The IBP is a joint government-industry effort under the jurisdiction of the Commerce Department’s International Trade Administration (ITA). The IBP will maintain an official international trade center at OR Summer Market, where foreign buyers can obtain assistance in identifying potential business partners, and meet with U.S. companies to negotiate and close deals.
U.S. exhibitors can take advantage of interpreter services and face-to-face export counseling from overseas U.S. Commercial Service representatives accompanying the visiting buyer delegations from countries worldwide. Additionally, foreign buyers and U.S. exhibitors may take advantage of online business matchmaking services to connect and schedule meetings prior to the show.
“The IBP saves U.S. businesses valuable time and resources in their pursuit of global opportunities,” said Stefan Selig, Under Secretary of Commerce for International Trade. Last year’s IBP helped bring more than 11,500 international buyers to U.S. shows.
“We are honored with this opportunity to work with the Department of Commerce in our efforts to attract and support the needs of international buyers,” said Liz Crawford, Vice President, Group Show Director for the Licensing Group, and Group Marketing Director for Outdoor Retailer. “As the producers of world class trade events, we are continually looking for ways to support the business needs of our attendees. By bringing international buyers to the show floor, Outdoor Retailer becomes the venue in which brands are able to grow their international market share and achieve their business goals.”
The 2015 Outdoor Retailer Summer Market will be held in Salt Lake City at the Salt Palace, August 5-8. To exhibit, contact your Outdoor Retailer Account Executive for space availability and pricing.
About Outdoor Retailer
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Emerald Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.
Consistently named among Trade Show News Network’s 25 fastest-growing tradeshows by attendance, Outdoor Retailer (outdoorretailer.com) connects approximately 50,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.
