From North Point Brands:
In a bit of a surprise announcement, North Point Brands said that RepYourWater would be joining its fold. North Point Brands is the owner of Cheeky Fishing and Wingo Outdoors. Rep Your Water, founded in 2011 by couple Garrison and Corinne Doctor, is an art-driven apparel company that’s made big impressions on the market by attaching anglers to places and causes they identify with. While by any other name this is an acquisition, both companies are going to stay pretty much true to form (both will remain in their current locations, with their current staffs), and all are excited about the potential that joining forces will unlock. Garrison will become creative director for NPB, and Corinne will assume a title of “Director of People, Process and Planet.” This move will no doubt have broader implications than affording one-stop-shopping for anglers or organizations looking to buy custom beanies.
“We’ve been friends for a decade and we’re all really excited about this,” said Peter Vandergrift, North Point Brands’ chief marketing officer. “With Garrison, you can give him a piece of paper and he can create just about anything, and Corinne is a force within the industry. It’s going to create a lot of possibilities for all of us.”
Here’s the press release:
Outdoor company North Point Brands, owner of Cheeky Fishing and Wingo Outdoors, welcomes RepYourWater and RepYourWild to its growing family of brands.
The Colorado-based RepYourWater apparel brand has developed a passionate following of anglers who care about the rivers, lakes and shorelines they fish. The husband-and-wife co-founders, Garrison and Corinne Doctor, will bring their talents to all sectors of North Point Brands.
Since RepYourWater’s inception in 2011, the design-driven apparel and accessory company has focused its efforts on making outstanding apparel with authentic design and artwork, created by Garrison, while building a sustainable and cause-driven company. To date, RepYourWater and RepYourWild have donated more than $400,000 to conservation.
“We’re thrilled to join North Point Brands,” commented Corinne. “We have worked together through the years in different capacities and now that we have joined forces, we will make a bigger difference as brands committed to conservation, sustainability and our shared passions of outdoor pursuits.”
Corinne will take her years of experience with sustainability, operations and product into her new role as Director of People, Process and Planet for North Point Brands. Meanwhile, Garrison will assume the role of Creative Director at North Point Brands, applying his skills as a practicing artist and designer.
“Bringing together these four brands that are making great products for the right reasons is going to allow us as a team to elevate each brand individually,” commented Garrison. “We’ve got big goals ahead.” In addition to Corinne and Garrison, North Point Brands is retaining all employees at RepYourWater and RepYourWild.
“We could not be more pleased to welcome not only the brands of RepYourWater and RepYourWild, but also the incredibly skilled Corinne, Garrison, and all of their team,” said Ted Upton, North Point Brands CEO. “Our brands have similar values of making top tier product with forward thinking conservation and sustainability ethics. We’re stronger together.”
The combined business will co-locate in its existing office spaces in Massachusetts and Colorado respectively. Normal business operations will continue uninterrupted.
For more information, please contact Peter Vandergrift: [email protected].
