Skwala Awards 20% of Holiday Sales to Save Wild Trout 


A black and white logo with the word skwala.From Skwala:

Skwala Fishing the industry’s newest technical apparel brand.  This holiday season, the brand is turning its focus to critical issues near its home in Montana by donating 20% of all sales on for Thursday, December 14, 2023 to the local organization, Save Wild Trout. 

“We have enjoyed an incredible history so far and we all feel blessed,” said Kevin Sloan, Skwala’s CEO and Founder. “Now it’s time to help out our beleaguered fisheries through a partnership with Save Wild Trout.”

Save Wild Trout, founded earlier in 2023, is a coalition of anglers, river advocates, concerned citizens, businesses, guides, and outfitters with one simple mission: to protect wild trout for the benefit of all.  The organization is working to engage everyone who values wild trout and healthy rivers to develop science-based solutions that address cold-water fisheries declines and protect these resources for future generations.

Save Wild Trout grew in response to the steadily declining populations in some of Montana’s most famous wild trout fisheries, including the Big Hole, Beaverhead and Ruby Rivers, in Southwest Montana’s Jefferson Basin. These fisheries are facing unrelenting challenges that spurred locals to action.   Reports from Montana Fish, Wildlife, and Parks (FWP) confirm that wild trout populations have crashed to historic lows, and this deserves further study.

Save Wild Trout is focused on identifying key causes, thinking outside-the-box, and ensuring the development of science-based solutions. To accomplish these goals, they are pooling resources to investigate Southwest Montana’s wild trout declines, filling the gaps by conducting independent interdisciplinary research, and guiding appropriate policy and management reforms capable of restoring and conserving wild trout now and for future generations.

“The holidays are usually about celebrating what we are all thankful for.  At Save Wild Trout we are thankful that anglers and outdoor enthusiasts are banding together to fight for what makes our fisheries so precious,” says Wade Fellin, Director at Save Wild Trout.  “We hope anglers can help support our cause to protect these amazing wild trout.”

About Skwala 

Skwala builds gear for fly anglers who are constantly pushing the limits of their fishing adventures.  Spearheaded by founder Kevin Sloan, the Skwala team is obsessed with innovation that utilizes leading materials, thoughtful design, and unsurpassed construction.  Skwala builds gear that is built to fish and always ready for the task at hand. Check out the gear line-up at

About Save Wild Trout

Save Wild Trout are a growing coalition of anglers, river advocates, concerned citizens, businesses, guides, and outfitters. Their mission is simple: to protect wild trout for the benefit of all. They’re organizing and pooling resources to immediately investigate SW Montana’s wild trout population collapse, and generating awareness about core issues impacting cold-water fisheries and healthy rivers.  Contact: [email protected].


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