Orvis Donates 10% of Profits to to Trout Unlimited and the Bristol Bay Fly Fishing and Guide Academy

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From Orvis:

The academy empowers local youth to serve as guides and the next generation to protect the most prolific wild sockeye salmon run on Earth. Watch “School of Fish” above to learn more.

For over 13 years Orvis has partnered with Trout Unlimited and others to fight the Pebble Mine and secure lasting protections for one of the most awe-inspiring ecosystems on the planet. Together with our customers we’ve raised and contributed over $250,000 to the cause. We’ve written letters, op-eds, ads, made short films and advocated in Washington D.C. and online for the sustainable future of Bristol Bay, Alaska, and the communities and industries who all rely on it.

Indigenous people and salmon have been intertwined for thousands of years in Bristol Bay, Alaska. The film “School of Fish” offers an intimate portrait inside one family’s seasonal salmon rituals and their connection to the Bristol Bay Guide Academy, where local youth are empowered through fly fishing to serve both as guides and also as the next generation to protect the most prolific salmon run left on earth.

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