From Wild Unlimited:
Why their latest drop costs people more, and nature less
Wild Unlimited announces the release of their newest masterpiece, the Elements Hoodie. Recognized as
one of the most expensive sun hoodies in outdoor apparel, with technical chops that’s guaranteed to
endure the elements for as long as its customers want to (and considering how much they love nature,
it’ll be a while). For those who might raise an eyebrow at the price tag, here’s why you should be
HARDCORE FISHERMEN WHO KEEP THEMSELVES ON THE HOOK.
Wild Unlimited holds itself accountable for the environmental impact of each product. This is exactly
why they’re hellbent on becoming the first fully circular fishing company. They work diligently and
intentionally to pair up with the highest quality, ethical partners to create staple gear that’s built to last
and reduce what ultimately ends up in landfills.
Thanks to the brand’s commitment to circular manufacturing, a production model that prioritizes the
continuous reuse, recycling, and regeneration of materials and products, minimizing waste and
environmental impact, Each hoodie is produced in small batches, using upcycled fabric that would
otherwise end up as waste. Not to mention, when the hoodie reaches the end of its useful life, it can be
recycled or composted.
GEAR THAT’S BUILT TO LAST.
The Elements Hoodie is made for those that live on the water—meaning it has to live up to the task of
being able to weather, well, every weather. Wild Unlimited’s 70% Merino Wool and 30% Tencel blend
allows the hoodie to be simultaneously lightweight, breathable, moisture-wicking, quick-drying,
odor-resistant, and easy to move in throughout every season. And while its wearer is doing the thing
they love the most, wading through the water, they’ll be feeling and looking their best.
MOTHER NATURE KNOWS BEST.
Which is why Wild Unlimited’s gear is sourced from natural materials, as opposed to synthetic. The wool
in their Elements Hoodie comes from farmers that follow regenerative practices and hold a RWS
(Responsible Wool Standard) certification, which essentially means they treat the land and the animals
on it with the proper care and respect they deserve. AKA sheep are free to roam, graze, and baa as they
please, allowing the grasslands to heal and nature to thrive.
The Tencel used in the Elements Hoodie is a brand name for a lyocell, a super soft fiber that’s more
environmentally friendly than cotton. WIld Unlimited specifically partners with this brand because their
wood pulp comes from FSC-recognized forests (Forest Stewardship Council).
FIGHTING AN UPSTREAM BATTLE.
The majority of brands cut corners, often using harmful chemicals, unethical supplies, and other unsafe
and inhumane practices in the name of giving consumers a cheaper price. But brands like Wild Unlimited
continue to prove that it doesn’t have to be this way forever—and remind consumers of the power their
purchase truly has.
Ultimately, Wild Unlimited is just as much of a movement as it is a brand. And although their products
are on the pricier end of the spectrum, it isn’t for profit’s sake—it’s for the planet’s.
THEY’RE OBSESSED WITH THE OUTDOORS.
They’ve worked at fly shops. They’ve run fly shops. They’ve been guiding rivers for years. With a
combined experience of over 85 years working in the fly fishing and outdoor apparel industry, they’ve
worked with companies ranging from Patagonia, Simms, Sitka, Arc’teryx, and Columbia Sportswear, and
they know a thing or two about product design. But the more they looked at gear on the market, the
more they noticed something was missing. Plenty of brands tackle sustainability through funding
conservation projects, but not enough look at their own manufacturing processes and ask the tough
question: are these products part of the problem? Wild Unlimited wanted to build a brand that could
answer that question with a resounding no, and in the fall of 2020 their company was born —an
outdoor apparel brand with products as responsible, ethical, and durable as the planet deserves. But it
hasn’t been easy.