Umpqua Feather Merchants Launches New UPG Fly Boxes


Umpqua Feather Merchants just announced the launch of its new UPG Fly Boxes. These innovative fly boxes are designed to provide anglers with the most diverse and versatile fly storage options available on the market today.

The UPG Fly Boxes feature four new inserts that cater to different fly storage needs. The Essential Insert is perfect for everyday use and features Umpqua’s signature fly trap head-to-tail storage. The Magnetic Insert is ideal for fast, small fly storage, while the Slit Insert is designed for large fly storage. The Hybrid Insert combines magnets, slits, and fly traps to provide the most diverse fly storage available. All inserts are available in our ultra-lightweight Power Grip Foam, or Umpqua’s Supreme Grip Silicone so you can choose the right material for your requirements.

The UPG Fly Boxes also come in two storage options – lightweight shells for slim, fast storage or waterproof shells with an IPX waterproof rating of 6.5 and a secure latch closure. These options provide anglers with the flexibility to choose the best storage option for their needs and fishing conditions.

“We are thrilled to introduce the new UPG Fly Boxes to the market,” said Jeff Fryhover, CEO of Umpqua Feather Merchants. “Our team has worked hard to create a line of boxes that provides anglers with the most innovative and diverse fly storage options available. No one knows fly storage better than we do here at Umpqua.”

The UPG Fly Boxes will be available for purchase starting on May 15, 2023, at authorized Umpqua dealers around the country. For more information, visit


Leave A Reply