Fin-Nor Launches New Lateral-Line™ Low-Light Lenses (L4)


Engineered to optimize color definition without distortion to help anglers see beneath the watersurface in low-light conditions
From Fin-Nor, a leading sport fishing technology brand, launches a
new low-light lens option to eight of their angler-performance sunglass styles, featuring
uncompromising polarization and distortion-free clarity that maximizes vision during dawn, dusk, or overcast days.

Outdoor conditions can be unforgiving for success while fishing. For serious anglers, choosing
the right lens color could make or break a day on the water. The NEW Lateral-Line™ Low-Light
(L4) lens is a high-contrast lens designed for hours when sunshine is scarce. Further evolving
the Lateral Line™ lens technology, the L4 lens maximizes Visible Light Transmission (VLT) by
enhancing contrast without causing color distortion.

While many brands compromise their clarity and polarization to achieve a low-light lens, Fin-
Nor’s L4 lens features the best lens color with the highest VLT levels achievable without
compromising polarization and vision clarity. L4 lens technology features a high-contrast copper lite lens base with an attractive blue mirror, optimizing anglers’ ability to identify structure and spot fish. Harnessing the power of premium UV protection and 100% polarization, the L4 lens blocks out negative blue light and enhances an angler’s ability to recognize contrast in color, which helps cut through glare and see below the surface in variable conditions throughout the day.

Fin-Nor performance eyewear features frame designs that allow maximum airflow and
lightweight materials specially created to lessen fatigue and provide all-day comfort. All Lateral
Line™ lenses feature coatings on both sides that protect against scratches and smudges, even
in the harshest conditions. The new L4 lenses come in polycarbonate in eight Fin-Nor styles;
Big Pine, Bouncer, Flybridge, Hells Bay, Popper, Rum Line, Tilloo, and 12/0.

Fin-Nor L4 Key Features
• High-contrast lens for spotting structure and fish below the
• Optimized clarity in low-light conditions with color-enhancing
• Uncompromised 100% polarization, reduces glare and brightens
• Polycarbonate lenses: Clear, lightweight, and impact resistant
• Oleophobic/Hydrophobic coating on both sides of the lenses
• Maximum UV Protection
• Premium 5-layer backside AR (anti-reflective) coating helps
eliminate eye fatigue

Available: April 2023
MSRP: Starts at $199.00

For more information about Fin-Nor Eyewear, please visit

About Pure Fishing

Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the
world, someone experiences the joy of catching a fish with one of our products. From gear for
epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most
recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®,
All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®,
JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®
and Van Staal®.


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