Riversmith Hires Will Rice as Director of Marketing and Sales Operations


Director of Marketing and Sales Operations at Riversmith – Will Rice

From Riversmith:

Boulder, CO – Riversmith, a company built on the principles of engineering solutions for the avid fly fisherman – including their flagship product the “River Quiver” – announced the hiring of Will Rice as Director of Marketing and Sales Operations.

As a lifelong angler, Rice has also held roles in Sales, Sales Operations, Project/Program Management and Marketing at various business-to-business as well as business-to-consumer operations.  In addition to Sales and Marketing experience, Rice is also a freelance journalist whose work has been featured in The Denver Post, The Drake Magazine, The Flyfish Journal, Fly Rod & Reel, Saltwater Fly Fishing, OutsideMagazine.com, and Angling Trade, among others.

“I’m extremely excited to get to work with the team at Riversmith,” said Rice.  “It’s clear they have created and nurtured a very loyal customer base and the expansion of new products will continue this momentum.  Helping anglers maximize their time on the water and protect what’s important to them – their time, their gear, and their experience – are goals that I am very much aligned with and excited to support. It’s what I’m all about.”

Rice began his new role in January 2023.

“Will is going to fill several key functions at Riversmith.  We’re at an inflection point in our business and as we plan to expand and grow, we will leverage Will’s business, strategic and tactical experiences,” said John Koza, CEO of Riversmith.  “From his time on the water fishing for multiple species from British Columbia, the Caribbean, Central and  South America to his expansive fishing adventures right here in the US, Will is going to help us continue to hone our product voice, brand, and connection with our customers. Will’s business and writing experience with the fly fishing community and industry will be a huge benefit as we grow our brand and product portfolio.”

Will splits time between Denver and Eagle County in Colorado.  When he’s not working, fishing, or snowboarding, he can most likely be found hiking and exploring the mountains with his wife Sara and their dog-pal Buzz.

About Riversmith

Riversmith is a company built on the principles of engineering solutions for the avid fly fisherman. Designed and assembled in Boulder, CO, our products are built for those who expect the finest craftsmanship and performance out of their gear. Our flagship product, the River Quiver, will keep you locked, loaded and ready to fish.


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