A friendly reminder to press release senders (pay attention agencies)…



Your PDFs stink.  We hate them.  We don’t think they look pretty.  We’re probably not going to run them verbatim anyway.  So if you insist on sending PDF releases, please also send the context in a format (like Word, or even plain email text) that we can edit and move things around, like editors do for an audience of people who actually read.  Thank you.


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