Simms fishing products, which has been one of the preeminent brands in the fly-fishing market for over 30 years, and in the past decade has extended its reach into conventional fishing as well, will be acquired by Vista Outdoor, which is the parent company of 39 outdoor brands, including Federal, Remington, Bushnell and Camelbak. The purchase price is reported to be $192.5 million, and the deal is expected to close in the second quarter of 2023.
In a release, the companies said that current staff at Simms will remain in place for the foreseeable future. Angling Trade will have a lot more to say, especially in light of the conservation-heavy talk in the companies’ announcement. For now, here’s a link to a release run through SGB Online. https://sgbonline.com/vista-outdoor-to-acquire-simms-fishing-products/