AFFTA Partners with TrackFly to Modernize Reporting



AFFTA Partners with TrackFly to Modernize Reporting, Ushering in a New Era for the Fly Fishing Industry

The AFFTA and TrackFly partnership will modernize how data is aggregated and utilized across the fly fishing industry.

In an effort to produce a more accurate and effective trend report, AFFTA looks to TrackFly’s technology to create a robust picture of the fly fishing industry. TrackFly aggregates data collected from manufacturers and retailers to create real-time, anonymized reports and analytics that AFFTA will use to define the economic progress and trends of the fly fishing industry. This process will revolutionize how the fly fishing industry collects data to provide the most accurate picture ever created of the industry.

“We at AFFTA are extremely excited to bring this opportunity to our members”, said Lucas Bissett, Executive Director of AFFTA. Bissett goes on to say, “Helping to track trends and aid our businesses in making informed decisions is one of the highest priorities of the trade association. We believe that this partnership with TrackFly will afford us that opportunity in the biggest way possible. Knowing that we are going to produce more real-time and accurate reports for our members using automated data feels like a major step into the future.”

“We are thrilled about the partnership with AFFTA and the opportunity to do our part to see the fly fishing industry thrive long into the future.” said Stephen Baird, CEO of TrackFly. “At TrackFly, we are committed to building advanced tools and analytics available for businesses of all sizes as we navigate the new and evolving supply chain. People and communities can now connect and share information faster than ever. The time is long overdue for all businesses to have that same level of connection, and we look forward to partnering with AFFTA in this mission to see fly fishing businesses band together like never before.”

Read more about the partnership here.

About TrackFly

TrackFly, Inc. is a SaaS company which provides data aggregation, analysis, and sharing between manufacturers, suppliers, and retailers to increase visibility and enhance relationships between trading partners in the supply chain.


The American Fly Fishing Trade Association is the sole trade organization in fly fishing representing manufacturers, retailers, guides and outfitters, media, and associate organizations in all 50 states.



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