SJK and Compass 360, Makers of Hunt, Fish and Overland Gear, Sign Formidable Media for Strategic Communications


From Formidable Media:

 Formidable Media to supply public relations, social media, and ambassador team support for both brands

SJK and Compass 360, the hunt and fish brands owned by EXXEL Outdoors, are proud to announce a strategic partnership with boutique communications agency Formidable Media.

Working as an extension of the SJK/Compass 360 marketing team, Formidable will run comprehensive communications campaigns on several fronts, including public relations support, social media strategy, and ambassador team management.

“Having worked with SJK in the past, I’m confident we can bring real results to both brands, driving awareness and interest in their products, business stories, and personalities,” said Scott Kaier, President of Formidable Media. “With participation in outdoor activities at an all time high, a comprehensive communications strategy is essential to brand development and market share growth. I’m looking forward to being a part of both brands’ continued success.”

Born from legacy outdoor equipment brand Slumberjack, SJK creates products for the hunt, camp and overland markets.

Recently added to the EXXEL roster, Compass 360 makes a wide range of quality and performance waders, wading boots and rainwear for anglers.

Both brands are undergoing a rebranding effort with new logos and websites coming soon.

“We’re putting a lot of effort into the SJK and Compass 360 brands and we anticipate Formidable Media will be key to the rebranding efforts and growth of both brands,” said Steven McBride, SJK Content and Marketing Coordinator. “Our products are solid and we’re certain our increased marketing efforts will propel both brands ahead in their respective markets.”

About SJK and Compass 360

SJK provides hunters, anglers, campers, and overlanders with a variety of innovative outdoor solutions. Advanced tents, sleeping bags, and camp furniture assure folks have a great night under the stars. Tactical hunting packs are lightweight and durable, for the best performance in the backcountry. Overland duffels are roomy enough for adventures to go on for days and fishing vests are comfortable and provide organization on those warm summer outings. And the brand’s Made In USA sleeping bag collection is proudly produced at the Exxel Outdoors Haleyville, Alabama factory.  Compass360™ produces outerwear, rainwear and wade wear products for the U.S. Outdoor, Sporting Goods and Power Sports markets. Compass360 focuses on quality outdoor products that are driven by performance and function, but targeted to meet the needs of the common outdoor consumer.  


Leave A Reply