Skwala launches new fly fishing brand with ground breaking apparel line
Bozeman, Mont., (March 2, 2022) The fly fishing world has a new brand that is primed to push the limits of fly fishing apparel. Skwala, based in the heart of fly fishing in Southwest Montana, announces it is launching to consumers today with an impressive array of apparel.
“We have been working on this brand for well over two years and now we are pleased to let the world to see what we have been up to,” said Kevin Sloan, Skwala’s CEO and Founder. “We think the fly fishing apparel world is ready for some new thinking about apparel design and construction that allows anglers to go further in their fly fishing pursuits.”
It all starts with passion for the upstart company and the desire to rise above the mundane. The passion comes from decades of experience—nearly a 100 years—in the fly fishing industry that steers business and product decisions.
Skwala anglers will appreciate the attention to detail by barely recognizing the gear is there—leaving the angler free to chase connection on the water. And fabric technology and design have evolved to the point where Skwala can match its mindset with product that lives up to their quest.
“The team has roots in best-in-class brands like Sitka, Yeti, Simms, Patagonia, and Orvis,” said Sloan. “This accumulative experience has created what we think is an amazing product line at launch that will definitely resonate with anglers who are looking for the best gear in the world.”
The company launches with an impressive array of core products, including two waders, two jackets, two insulation pieces, two sunshirts, wading pants and shorts. The RS Wader ($799) is built for demanding angling environments while the Carbon Wader ($499) is perfect for warmer days, travel, or times when an angler can take advantage of the quick conversion to waist high and highly breathable fabrics.
The RS Jacket ($499) and Carbon Jacket ($399) compliment their wader counterpart and build on the brand’s philosophy that a system approach to building gear leads to a better experience. Skwala’s Fusion 3/2 Puffy ($299) and Fusion Hybrid ($199) both utilize innovative insulation design and technologies to keep anglers warm in the coldest environments while incorporating industry-leading stretch textiles.
The sun collection showcases Skwala’s pursuit of using the best available fabrics and design for a full day on the water. The Sol Tactical Hoody ($119) and Sol Hoody ($89) feature 50+ UPF rating and wicking and fast-drying fabrics. The Sol Wading Pant ($119) and Sol Wading Short ($89) utilize Primeflex™ DotAir® stretch fabric that enhances comfort and breathability while drying quicker than other available fabrics.
The Skwala team’s quest is to combine design and technical expertise and blend that with a unique channel strategy. The complete line with be available online at www.skwalafishing.com and at a select few of the country’s best fly fishing retailers. Those include Headhunters Fly Shop in Craig, MT; Grizzly Hackle Fly Shop in Missoula, MT; WorldCast Anglers in Victor, ID; and Charlie’s Fly Box in Arvada, CO.
Skwala builds gear for fly anglers who are constantly pushing the limits of their fishing adventures. Spearheaded by founder Kevin Sloan, who led the Sitka Gear business for nearly a decade, the Skwala team is obsessed with innovation utilizing leading materials, thoughtful design and unsurpassed construction. Skwala builds gear that is built to fish and always ready for the task at hand. Check out the gear line-up at www.skwalafishing.com.