RepYourWater Releases 2020 Sustainability Report


From RepYourWater:

RepYourWater has released their 2020 Sustainability Report and continues to demonstrate leadership in the fly fishing industry by maintaining a zero-waste status, achieving carbon neutrality from their Scope 1 (direct greenhouse gas (GHG) emissions from operations), Scope 2 (indirect GHG emissions from purchased electricity) & Scope 3 (indirect GHG emissions upstream & downstream value chain) and donating 3% of their annual sales to their environmental nonprofit partners.

RepYourWater began its sustainability journey in 2011, after donating a portion of sales to their local chapter of Trout Unlimited. Nine years later, they have surpassed all of their sustainability goals for 2020, which included donating over $250,000 to their nonprofit conservation partners, volunteering over 200 hours, going zero waste in their operations, and achieving carbon neutrality across their Scope 1, 2 & 3 greenhouse gas emissions.

Looking to the future, RepYourWater set even more substantial sustainability goals for 2025, including donating $500,000 to their nonprofit conservation partners, volunteering 500 hours, maintaining zero waste and carbon neutrality. They are also focusing more on their supply chain and products, with the aim of 100% of products being packaged using recycled materials or without packaging; 50% of products being made with recycled content or organic materials; and 25% of headwear containing recycled or organic materials.

RepYourWater co-founders, Corinne and Garrison Doctor had this to say about achieving their 2020 Sustainability Goals: “We have come a long way since we started in 2011, and we are proud to do our part to protect what we love. We know that making our products has an environmental cost, and we are doing our best to responsibly fulfill our mission to provide uniquely designed, top-quality gear for anglers and hunters while increasing support of local conservation and inspiring exploration. We are stoked to be the first brand in fly fishing to achieve carbon neutrality, and now that we have cleaned up our own act, we are excited to begin diving deeper into our supply chain. We are grateful for your continued support and hope to see you on the water!”

RepYourWater started working with the sustainable business consultancy, Emerger Strategies, in 2016 because they wanted to use their business as a vehicle to protect that they love by improving the environmental performance of their operations and products. Emerger Strategies President, Rick Crawford, had this to say about RepYourWater: “Corinne and Garrison continue to push themselves and their company to be the best it can be, and their sustainability journey is really a continuous improvement story that I have enjoyed being a small part of. Looking to the future, I believe RepYourWater’s commitment to protecting what they love will lead to more innovative products, made in a responsible way. I admire them both as people and business leaders. The future looks very bright for RepYourWater.”
Read the full 2020 Sustainability Report at:


RepYourWater is an apparel brand dedicated to providing uniquely designed, top-quality gear for anglers and hunters while increasing support of local conservation and inspiring exploration. RepYourWater donates at least 3% of every sale to its nonprofit conservation partners and is working toward achieving their 2025 sustainability goals.


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