It’s “No Fish Dry July” Take pics of everything but the fish.


Keep Fish Wet Ten And Two Co. have announced  “No Fish Dry July,”  a campaign that encourages anglers to ask themselves, “Do I really need a photo of that fish?” and challenges them not to take a single fish photo for the month of July.

Trout Unlimited Media is committed to that effort, and won’t be showing any fish out of water for the month.

Angling Trade is joining Keep Fish Wet to urge you to urge guide clients  to take photos of all the wonderful things around you on the river or lake… except the fish themselves.

Need ideas of what this means?  Here’s a great piece TU ran a few years ago on the subject titled Everything But the Fish.

Keep Fish Wet is encouraging anglers to take other artful shots showing what else you love about fishing. Follow along on social media as well as at to learn about how fish respond when the water gets warm, how you can tell if fish are stressed, and to see some beautiful fish-less photography. Tag your non-fish pics on Instagram with #NOFISHDRYJULY and follow to be entered to win some amazing prizes from their sponsors – Ten And Two Co., Patagonia Fly Fish, Bajio Sunglasses, and Fulling Mill.


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