Outdoor Writers Association of America and Outdoor Recreation Roundtable partner to amplify the voice of outdoor communicators and advocate for the outdoor recreation economy
Missoula, Mont. (Oct. 20, 2020) — The Outdoor Writers Association of America (OWAA) and Outdoor Recreation Roundtable (ORR) are partnering to expand their respective reach, open new channels of communication for their membership, and advocate on behalf of the people who have dedicated their careers to the outdoor industry.
The new partnership seeks to capitalize on the organizations’ aligning missions. As America’s leading coalition of outdoor recreation trade associations and organizations, ORR works to promote the growth of the outdoor recreation economy and outdoor recreation activities. As one of the oldest organizations of outdoor communicators, OWAA works to provide professional development opportunities for its members, while encouraging public enjoyment and conservation of natural resources, and mentoring the next generation of professional outdoor communicators.
The mutually beneficial partnership will allow ORR to easily communicate important industry updates and information on behalf of its membership of 33 outdoor associations—and counting— to OWAA’s more than 630 outdoor media members which include outdoor writers, photographers, videographers, podcasters, digital publishers and communication professionals.
“Our industry is great at marketing products and activities to outdoor recreationists, but that is only half the battle – we need to communicate better with all Americans who enjoy the outdoors to more effectively highlight important outdoor issues and the responsibilities that come with enjoying the outdoors,” said Jessica Turner, executive director of ORR. “Our new partnership with OWAA opens up a whole new world of communication opportunities and relationships to help us further our message – we can’t wait to get started.”
OWAA will be able to continue to expand its reach across a broader array of outdoor industry segments and media – opening its members to a whole new network of resources, story opportunities, and industry and policy updates.
“We’ve really made some great strides recently to embrace more sides of the incredibly varied outdoor recreation industry,” noted OWAA President Pat Wray. “This partnership with ORR is a giant leap forward in that initiative and we’re just thrilled to get to work with their team and their members.”
Finally, as part of the partnership OWAA was recently welcomed as ORR’s newest outdoor industry association member while ORR also joins OWAA as a ‘Supporting Group’, along with the following ORR members:
- Motorcycle Industry Council
- National Association of RV Parks and Campgrounds
- National Marine Manufacturers Association
- Outdoor Industry Association
- RV Industry Association
- Specialty Equipment Market Association
The Outdoor Recreation Roundtable promotes the growth of the outdoor recreation economy and outdoor recreation activities and is the leading outdoor recreation coalition with 33 member associations serving over 110,000 businesses. ORR’s members represent America’s hunting, fishing, RVing, biking, hiking, camping, ATVing, diving, horseback and skiing communities among many more.
Recognized as “The Voice of the Outdoors,” OWAA is the nation’s largest organization of professional outdoor journalists. Its membership includes writers, photographers, videographers, radio and TV personalities, digital storytellers and artists. Formed in 1927, the nonprofit association’s mission is to improve the professional skills and opportunities of its members, set the highest ethical and communications standards, encourage public enjoyment and conservation of natural resources, and mentor the next generation of professional outdoor communicators. For more information, visit https://owaa.org/ or email [email protected].
For more information, contact:
Scott Kaier, Public Relations Director