Patagonia releases shareable “We Stand for the Water We Stand In” poster ahead of election.


Kudos to Patagonia for bringing us a cool poster image that effectively captures what any one of us who earns a living from the waters that make fly fishing possible in the first place should be thinking with less than a month to go until the election.

“We Stand for the Waters We Stand In” is a result of a collaboration between The Young Jerks, a Brooklyn design house, and Patagonia Fly Fish.  It is based on the Wendell Berry poem “Below” that includes “What I stand for, is what I stand on.”  Featuring trout, bass and tarpon, the poster is more artifact than a political poster.  It’s both printable and shareable on social media… an ideal complement to any fly shop counter or digital marketing message.



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