BUFF® Cooling Technology Offers Innovation In Spring 2020 Angler Collection



Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts, athletes, and anglers, is excited to announce its latest UV-protective line in their Spring 2020 collection. New products feature cooling technology as well as high sun protection quality with a Seal of Recommendation from The Skin Cancer Foundation on 71% of the Spring 2020 product assortment.

In the Spring of 2019, BUFF launched its most comfortable and technologically advanced products with the introduction of CoolNet UV+® in the Multifunctional Headwear and Multifunctional Headband lines. To enhance its 2020 angler collection, BUFF has added elements of the CoolNet UV+® to their arm sleeves, UVX Mask, and balaclavas.

BUFF arm sleeves (UV+, UV+ Coastal, UV+ Insect Shield®), UVX Mask, and balaclavas (UVX Balaclava, UVX Insect Shield® Balaclava) have been re-engineered to include the HeiQ® moisture management technology in CoolNet UV+® to wick sweat away from skin and into the evaporative cooling fabric to keep anglers cool, dry, and comfortable.

Each of these products will feature upgrades in fit and functionality with new high-performance fabric manufactured by Carvico and updated 4-way ULTRA STRETCH construction. Seamless, lightweight, and boasting the seals of recommendation from The Skin Cancer Foundation with the highest sun protective rating possible (UPF 50+), the new BUFF offerings are ideal for women and men in harsh marine environments.

In addition, BUFF’s premium fishing gloves (Solar, Aqua, Aqua+, FullFlex, Elite) will also feature The Skin Cancer Foundation’s Seal of Recommendation in Spring 2020, each registering a UPF 50+ sun protection rating.
“For BUFF’s angling community, who are spending consecutive hours in exposed, tough conditions, our continued product innovation and development is crucial,” says Kevin Walker, Marketing Manager at Buff, Inc. “We are extremely proud to announce our Spring 2020 product assortment that provides safety with superior UV protection and maximum comfort with cooling technology, keeping anglers on the water.”

In addition to continued product innovation across the entire BUFF brand, in sun protection and technology, BUFF is also supporting the expansion of custom angler-themed artwork. Alexandra Nicole will join A.D. Maddox, Bugslinger, and Derek DeYoung as a licensed artist partnering with BUFF to create unique, marine-centric imagery for the CoolNet UV+® Multifunctional Headwear line.Nicole’s coastal artwork is derived from her low country, island upbringing. Her first four designs for BUFF feature sharks, saltwater flies, and bonefish, each created with colors that harken the natural elements and tones of fishing in the Southeast.

For more information regarding BUFF’s Spring 2020 product assortment, BUFF’s angler-specific catalog, or Alexandra Nicole’s collection, please contact Anna Avery ([email protected]).

For more information on BUFF® and BUFF® products, please visit BuffUSA.com.

About BUFF®

Founded in 1991, BUFF® is the original multifunctional headwear brand, having premiered and innovated the tubular headwear category. Partnering with superior manufacturers of raw materials and incorporating state-of-the-art fabric technologies such as HeiQ, Polygiene®, Primaloft and 100 percent Merino wool, BUFF® has built a world-renowned lifestyle brand recognized by athletes and outdoor enthusiasts for its quality, craftsmanship, and customizable design and style options. BUFF® products are sold in more than 70 countries across the globe and top outdoor sporting retailers across the U.S. Original Buff is headquartered in Spain and its subsidiary, Buff, Inc, is located in Santa Rosa, California.


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