Simms Fishing Partners with Gunpowder as PR Agency of Record


From Gunpowder:

Simms, the leading manufacturer of waders, outerwear and technical fishing apparel, has selected Gunpowder, Inc. to help drive the brand’s communications strategy and execution. In its role, Gunpowder will work in partnership with the Simms marketing team on all public relations and media relations efforts for the brand.

“Gunpowder’s industry experience, bold thinking and reputation for elevating brands through communications are a few of the reasons we’ve chosen to partner with them,” said Rich Hohne, Senior Director of Marketing & Brand Management for Simms. “We’ve worked alongside the Gunpowder team on several occasions. Their ability and willingness to think outside of traditional PR tactics coupled with the team’s passion for the outdoors is a perfect fit for Simms.”

Built on utilizing cutting-edge technology, and pushing the envelope of innovation in fishing apparel and accessories, Simms’ leadership continues to gain momentum season after season. In addition to product innovation, Simms will continue its support of key brand initiatives and partnerships with efforts important to the brand and the outdoor industry. Gunpowder is being tapped to support all Simms’ new product launches and brand initiatives, including the brand’s expansion into all fishing markets, while also helping promote branded content and assist at events, including trade shows. The agency will help tell the company’s story, while maximizing investment across all marketing channels through public relations.

“Gunpowder’s philosophy aligns perfectly with Simms’ – we both agree that fishing and the great outdoors have the power to unite, relieve stress and develop character,” said Ryan Chuckel, Founder and President of Gunpowder. “It’s an exciting time for our team as we continue to work alongside some of the most iconic brands in the category. We can’t wait to jump in (with our waders on) and help drive results for a global leader in the fishing industry.”

The Simms business is a strong addition to Gunpowder’s client roster of some of the outdoor industry’s most dynamic brands including Minn Kota, Humminbird, Costa Sunglasses, Pure Fishing, Mercury Marine, Beretta, Academy Sports + Outdoors and GoPro.

About Simms Fishing Products
Established in 1980, Simms is the preeminent manufacturer of waders, outerwear, technical fishing apparel and accessories. By reimagining what’s possible and offering groundbreaking gear, Simms not only aims to inspire the world to fish, but also to encourage anglers to fish their life as well as they live it. Simms’ 80,000 square foot facility in Bozeman is the country’s only manufacturing facility for fishing waders. The full line of Simms gear is available at specialty and large format retailers across North America, as well as

About Gunpowder, Inc.
Since 2015, Gunpowder has been driving dynamic communications programs for some of the world’s most influential enthusiast brands including GoPro, Under Armour, Cabela’s, Humminbird, Minn Kota, Mercury Marine, Costa Sunglasses and Ravin Crossbows. The agency is built on a commitment to driving earned media coverage and social engagement with brand communities through a nimble, creative approach and by understanding how strong strategy and blue-collar work ethic can drive positive business results. The people of Gunpowder live, work and play with its clients’ products and services at the center of their lives. More information is available at


Media Contacts
Heather Miller, Gunpowder, Inc., [email protected], (864) 607-7922
John Frazier, Simms Fishing, [email protected]


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