Simms has long been known as, “The Choice of Professional Guides and Anglers Worldwide” – this sentiment has proven invaluable as it has served as the driving force behind everything we’ve done to build the Simms brand into what it is today. Don’t worry, we haven’t lost sight of this position, or stance. However, as we enter the latter half of 2019, we are proud to announce the launch of a new brand mission crafted in part to inspire the world to fish. In the grand scheme of things, we are only on this earth for a short period of time; and we’ve given in to the fact that the world is never going to stop throwing obstacles that get in the way of how we want to live our life. Because time is finite, we owe it to ourselves to make as much time as possible to do the things we truly live for, with the people we love the most. After all, you get one life – #FishItWell.
Our Mission is to Inspire the world to fish.
Since 1980, we’ve done just that by re-imagining what’s possible. We used our hands to craft groundbreaking gear that’s built to fish harder and go farther. And as fishing has advanced, so too have we, into a state-of-the-art design and manufacturing hub, where innovators converge in Bozeman, Montana to form a diverse, creative family.
These creators see the world differently, through a lens of mud-flecked windshields, salt-mottled glasses, tent doors opened to wild, illuminating expanses. Those views solidify our commitment to evolve and solve for the sake of doing what we love.
Angler in surf
Simms is where premier product executions align with our compassion for others. We prioritize people, our business partners, and a fishing culture that hinges on robust fisheries.
These elements are all interconnected. And as we grow, it’s vital that we stay connected and give back. So we show up, we challenge the status quo, we push for positive impact, and we hold ourselves accountable to higher standards.
It’s a chosen path towards a simple conclusion: a life well fished. Which for us, means gear designed well. And lives lived well.