The Fly Shop Travel Earmarks 2% for Trout


The fly-fishing world inevitably spins on an axis of trout.  Most manufacturers will tell you that 75% or more of all fly rods they sell are 9-foot, 5-weights, with good reason.  To be sure, we all love our bonefish or tarpon fix (who wouldn’t?) but the truth is, without the angler in Pennsylvania or Colorado chasing trout, there would be no “exotic” trips, and maybe half the volume of saltwater participation that there is now.

Which is why it is very refreshing, and most welcome, that one of the definitive leaders in fly-fishing travel—The Fly Shop, based in Redding, California, now celebrating 40 years of success—is expanding its “2% for Trout” initiative via a deal with Trout Unlimited, the nation’s foremost trout conservation organization that focuses nearly $50 million a year toward improving and preserving trout habitat.

Every time a member of Trout Unlimited makes a reservation with The Fly Shop to Alaska, Argentina, the Bahamas, Brazil, Kamchatka, Mexico, Mongolia, or any of its other worldwide fresh or saltwater fly fishing destinations (or even with one of The Fly Shop’s local guides) The Fly Shop will be making a donation to TU equal to 2% of the cost of the package.  All a TU member or supporter must do to make that happen is mention TU at the time of booking.  And that’s also true for members of Cal Trout, the Wild Salmon Center, and The Conservation Angler.

So please steer your clients with wanderlust toward The Fly Shop, that knows how the bread gets buttered, and help trout conservation at home as you send them far away.


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