Orvis Announces New Retail Concept/Partnership with TCO


A blueprint for future retailer relationships? Read and decide…

From Orvis:

The Orvis Company and Tulpehocken Creek Outfitters (TCO Fly Shop) are pleased to announce an exciting new retail concept in Haverford, Pennsylvania.

Opening in early April 2018, this store will bring Orvis and independent fly shop TCO together in a totally new way. Customers will benefit from TCO’s extensive local knowledge, as they are known as one of the finest fly shops in North America. Orvis brings leading-edge product development and expertise in destination fishing with their international travel department plus their extensive network of endorsed lodges and guides throughout North America to the partnership. And with a large selection of Orvis fishing tackle like their award-winning H3 rods, Mirage reels and Ultralight wading gear, plus all the other brands that TCO carries in their vast inventory, fly-fishing customers will have an opportunity to see firsthand the best the industry has to offer.

TCO has been an iconic presence in the fly-fishing world for almost 30 years in their Reading, Pennsylvania, location. Their brand is trusted by novice and expert fly fishers alike. They have also operated a fly shop in nearby Bryn Mawr for more than 12 years and will relocate into the newly opened Orvis Haverford retail store. TCO will manage its current operation with the same great staff and product assortment but with nearly three times the square footage. This new store will provide unparalleled customer service and an extensive assortment of fly-fishing and outdoor-lifestyle gear.

“We couldn’t be more excited about this partnership with Orvis,” said Tony Gehman, president of TCO. “I have always been passionate about the ‘store within a store’ concept in other retail spaces and being able to bring this to the fly-fishing world in partnership with a premier brand such as Orvis is a dream come true.”

“The future success of brick and mortar stores is dependent upon developing new ways to engage with customers,” added Joe Carpenter, Orvis’s vice president of retail. “This collaboration with a leading independent fly shop like TCO is one of those ways. We both have a lot of expertise in delivering first-rate customer experiences through travel, schools, guiding services and everyday events, and we look forward to sharing that with our customers.”

A launch date of early April 2018 is anticipated.


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