Briefly Noted: Bonime to Simms; Ross to Dump Big Box


AT got word that Bart Bonime, who headed fly-fishing marketing efforts at Patagonia, is now on his way to Simms. As most of you know, Simms also recently hired former Patagonia CEO Casey Sheahan as its new CEO… Al Perkinson is now heading Simms marketing (having been in that post at Costa for years)… In short, they’re assembling a dream team of sorts in Bozeman, so be tuned into that.

We also heard that Ross is ending relationships with big box retailers in January and will only sell its reels through traditional fly shops going forward. When they let us know more (as we’re the only magazine that’s focused on the specialty fly retailer) we’ll let you know more…


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